Numbered lesson resource index
Numbered production resource map for every lesson. Source transcript titles are shown for orientation; raw source links stay internal.
1. 01 — Seller Operating Baseline
Section titled “1. 01 — Seller Operating Baseline”1.1 — Control Tower Setup
Section titled “1.1 — Control Tower Setup”- 1.1.1 — Set the Owner Target Number
- Source lesson: Calculating Your Freedom Number
- 1.1.2 — Build the Marketplace Growth Map
- Source lesson: Part 1: The 5 Core Pillars of Amazon
- 1.1.3 — Choose the Weekly Operator Scoreboard
- Source lesson: Where and What is the Daily Sales Tracker
1.2 — Data Truth Before Action
Section titled “1.2 — Data Truth Before Action”- 1.2.1 — Run the Data Freshness Checklist
- Source lesson: Data Points in the DST
- 1.2.2 — Apply the Contribution Margin Gate
- Source lesson: Profit Dashboard & Contribution Margin Growth Planning
- 1.2.3 — Launch the 30-Day Operating Rhythm
- Source lesson: 2025 Plan Workshop Day 3: Execution and Accountability
2. 02 — Product Opportunity & Sourcing Engine
Section titled “2. 02 — Product Opportunity & Sourcing Engine”2.1 — Product Fit Map
Section titled “2.1 — Product Fit Map”- 2.1.1 — Define Product Fit Criteria
- Source lesson: Understanding the Product Type Framework
- Resources:
- 2.1.2 — Read Keyword Demand Signals
- Source lesson: KW Research Introduction
- Resources:
- 2.1.3 — Run the Friction and Risk Scan
- Source lesson: 8: Validating Product Ideas Initial Check with Atlas
2.2 — Supplier & Landed Cost Validation
Section titled “2.2 — Supplier & Landed Cost Validation”- 2.2.1 — Screen Suppliers Like Operators
- Source lesson: Sourcing: Developing Relationships with Suppliers
- 2.2.2 — Build the Landed Cost Stack
- Source lesson: 08/13/2025 Cost Reduction Strategies | Q&A: Shipping Options, Tariffs, Landed Cost Optimization
- 2.2.3 — Write the Opportunity Decision Memo
- Source lesson: 6: Building Your Product Pipeline
3. 03 — Listing, Launch & Review Engine
Section titled “3. 03 — Listing, Launch & Review Engine”3.1 — Listing Conversion System
Section titled “3.1 — Listing Conversion System”- 3.1.1 — Build the Keyword-to-Listing Brief
- Source lesson: Listing Content BONUS: Creating Your Initial Listing
- 3.1.2 — Plan the Image Gallery Control Sheet
- Source lesson: Listing Content Part 5: Secondary Images
- 3.1.3 — Run the Conversion Risk Review
- Source lesson: Listing Content Part 1: Listing Content Introduction
3.2 — Launch Readiness
Section titled “3.2 — Launch Readiness”- 3.2.1 — Pass the Launch Gate Checklist
- Source lesson: Pre Requisites for Launch
- 3.2.2 — Install Review-Safe Support
- Source lesson: Review Acquisition Part 1 Importance, Policies and Tactics
- 3.2.3 — Run the First 14-Day Launch Review
- Source lesson: Launch Strategy: Phase 1 PPC Maintenance, Graduation & Optimization
4. 04 — PPC Control Loop
Section titled “4. 04 — PPC Control Loop”4.1 — Campaign Architecture
Section titled “4.1 — Campaign Architecture”- 4.1.1 — Assign Each Campaign One Job
- Source lesson: PPC Optimization Part 4 Name your PPC Campaigns
- 4.1.2 — Set Budget Guardrails
- Source lesson: PPC Control Part 2: Selecting Campaign Objectives for Precision PPC
- 4.1.3 — Harvest and Block Search Terms
- Source lesson: PPC Optimization Part 5 Transitioning Campaigns
4.2 — Optimization Rhythm
Section titled “4.2 — Optimization Rhythm”- 4.2.1 — Run the 7-Day PPC Review
- Source lesson: PPC Optimization Part 7 7 Day Trend
- 4.2.2 — Use the Inventory + Margin Scale Gate
- Source lesson: PPC Control Part 3: Gaining Data Clarity
- 4.2.3 — Keep the PPC Decision Log
- Source lesson: PPC Optimization Part 8 Identifying Problems
5. 05 — SKU Growth & Cashflow Operations
Section titled “5. 05 — SKU Growth & Cashflow Operations”5.1 — SKU Scorecard
Section titled “5.1 — SKU Scorecard”- 5.1.1 — Collect SKU Health Inputs
- Source lesson: 1: What is SKU Optimization?
- 5.1.2 — Use Scale / Fix / Harvest / Exit Lanes
- Source lesson: 4: How to Perform a Product Performance Audit (PPA) Setup Instructions
- 5.1.3 — Apply Clearance and Exit Logic
- Source lesson: Guide: Stranded Inventory
5.2 — Inventory & Cash Decisions
Section titled “5.2 — Inventory & Cash Decisions”- 5.2.1 — Pass the Reorder Readiness Gate
- Source lesson: Inventory Management & Restock Restrictions
- 5.2.2 — Build the Cash Conversion View
- Source lesson: Cash Flow vs Profit Constraints
- 5.2.3 — Run the Monthly SKU Action Review
- Source lesson: Setting up the Combined Rank Analysis
6. 06 — Team, Systems & AI Operator Layer
Section titled “6. 06 — Team, Systems & AI Operator Layer”6.1 — Owner-to-Operator Handoff
Section titled “6.1 — Owner-to-Operator Handoff”- 6.1.1 — Assign One Owner per Recurring Problem
- Source lesson: 07/31/2025 Team Communication | Q&A: Meeting Cadence, Slack/Asana Setup, Accountability
- 6.1.2 — Write SOPs That Actually Run
- Source lesson: SOPs That Scale: Systematizing Your Business
- 6.1.3 — Install Approval Gates
- Source lesson: 2025 Plan Workshop Day 3: Execution and Accountability
6.2 — AI Operator Console
Section titled “6.2 — AI Operator Console”- 6.2.1 — Brief the AI Inventory Assistant
- Source lesson: Product R&D: Research & Development Assistant
- 6.2.2 — Brief the AI PPC Assistant
- Source lesson: PPC Control Part 2: Selecting Campaign Objectives for Precision PPC
- 6.2.3 — Run the Operating Log and Action Queue
- Source lesson: 08/14/2025 SOP Development | Q&A: Documentation Tools, Process Mapping, Version Control