4.2 — Optimization Rhythm

Lessons for Optimization Rhythm.

Numbered lessons

1. Run the 7-Day PPC Review — Adjust bids, budgets, placements, search terms, and negatives on a consistent rhythm without overreacting to daily noise.
2. Use the Inventory + Margin Scale Gate — Increase spend only when contribution margin, conversion, and inventory coverage can support the push.
3. Keep the PPC Decision Log — Record what changed, why it changed, source data, expected result, and the next verification date.