2.1 — Product Fit Map

Lessons for Product Fit Map.

Numbered lessons

1. Define Product Fit Criteria — Score each idea against demand, simplicity, compliance, defensibility, shipping profile, returns risk, and margin potential.
2. Read Keyword Demand Signals — Use search demand, competitor depth, review counts, price bands, and seasonality to judge whether the market deserves deeper work.
3. Run the Friction and Risk Scan — Identify category restrictions, fragile dimensions, high return drivers, claim risk, and hidden operational complexity before sampling.