Numbered lesson resource list
A PPC operating loop for campaign roles, search-term harvesting, negatives, bids, budgets, placement control, and inventory/finance scale gates.
Numbered production resource map for this track. Source transcript titles are shown for orientation; raw source links stay internal.
4.1 — Campaign Architecture
Section titled “4.1 — Campaign Architecture”4.1.1 — Assign Each Campaign One Job
Section titled “4.1.1 — Assign Each Campaign One Job”- Source lesson: PPC Optimization Part 4 Name your PPC Campaigns
- Resources: none attached yet.
4.1.2 — Set Budget Guardrails
Section titled “4.1.2 — Set Budget Guardrails”- Source lesson: PPC Control Part 2: Selecting Campaign Objectives for Precision PPC
- Resources: none attached yet.
4.1.3 — Harvest and Block Search Terms
Section titled “4.1.3 — Harvest and Block Search Terms”- Source lesson: PPC Optimization Part 5 Transitioning Campaigns
- Resources: none attached yet.
4.2 — Optimization Rhythm
Section titled “4.2 — Optimization Rhythm”4.2.1 — Run the 7-Day PPC Review
Section titled “4.2.1 — Run the 7-Day PPC Review”- Source lesson: PPC Optimization Part 7 7 Day Trend
- Resources: none attached yet.
4.2.2 — Use the Inventory + Margin Scale Gate
Section titled “4.2.2 — Use the Inventory + Margin Scale Gate”- Source lesson: PPC Control Part 3: Gaining Data Clarity
- Resources: none attached yet.
4.2.3 — Keep the PPC Decision Log
Section titled “4.2.3 — Keep the PPC Decision Log”- Source lesson: PPC Optimization Part 8 Identifying Problems
- Resources: none attached yet.