Write the Opportunity Decision Memo

Outcome: Summarize evidence, assumptions, risks, expected contribution margin, cash requirement, and the exact next decision.

What to do in this lesson

Watch: start with the lesson video.
Learn: use the summary and key points to capture the operating principle.
Do: complete the action steps against one real product, SKU, campaign, supplier, or workflow.
Submit: write one action card with owner, evidence, next step, risk, status, and review date.

Watch

Hosted on Google Drive.

Lesson summary

This lesson teaches Amazon sellers how to validate their product ideas and build a product pipeline to scale their business. The key focus is using Scaler-OS tools to assess product demand, profitability, and differentiation before launching new products.

The goal is to have a robust pipeline of validated products ready for production and launch to drive rapid business growth.

Key points

Build a product pipeline in Scaler-OS tools to organize and validate product ideas
Use Atlas to check basic product criteria like traffic and demand
Apply a product selection checklist to evaluate profitability and differentiation
Understand guidelines for product selection but have flexibility to expand the criteria
Focus on product differentiation principles and case studies

Action checklist

Add your validated product ideas to the Scaler-OS product pipeline
Use Atlas to assess traffic and demand for your product ideas
Apply the product selection checklist to evaluate your product ideas

Full transcript

Open transcript

Hello, welcome back Titans. Here we are with moving on to stage two in the product R&D training. We’ve now completed research and ideation and you should have really a list of loose product ideas that you think have good potential on Amazon. What we’re doing now is going to validate those ideas are using the Scaler-OS tools and this is going to help you decide if enough people will buy your product and if it’ll be profitable. So the output will get from this is a short list of product ideas in your Scaler-OS product pipeline which will worthy of future development. So in this phase we’re going to run through building your product pipeline. We’ll cover this today then we’ll talk about identifying like for like products in the next presentation. Validating product ideas. This will be an initial check using Atlas tool. Then we’ll go into the tool itself and validate traffic and demand. Then I’m going to give you all a product selection checklist which will give you all of the criteria neatly in front of you to help you make your decision. We’ll then talk about how to expand band tolerance on product selection guidelines. These are just guidelines and I’m going to give you some loose guidance on how you can perhaps expand the tolerance on these. Then we’ll talk about product differentiation, principles and some case studies. I’ll give you a worksheet for that too. So these are the presentations we’ll cover in this section. But first let’s talk about your product pipeline. All right, always be launching. Keep this central in your mind as always through our training. So in stage one you built a list of product ideas with potential and now as you work through product ideation and identify products that meet the basic product criteria in Atlas, which is what we’re going to do now. Next, you’re going to add them to your product pipeline in Scaler-OS tools. This will become the list of products you will continue to validate and prepare to launch on Amazon when cash flow permits. You should always be building your product pipeline. Always be launching. The goal is to prioritize the profitable products that fit your growth strategy. Why should we do this then? Why mark about building a pipeline and not just find products and launch them? Well, launching them new products is the biggest growth lever in your business. So a pipeline of products is going to lean straight into this. The speed at which you do this will determine the speed of your growth. Those starting again with the first product should still focus on that one product. Don’t worry too much about building a pipeline. But those of you from two products or 20 products should really be planning the next six to 12 months ahead with products you wish to launch. Again, this will determine how fast your business grows. The ultimate product development process looks like this. We’ve got products ready to launch now. We have multiple products or variations confirmed for production this quarter. And new samples are being produced for production next quarter or this quarter. So as you can see, we’re looking months ahead really for this, not just in the next product, but really keeping things going. And if you can do this and have this process running in your business, you will move faster and scale quicker. So a solid pipeline is going to add value to your brand’s exit. So in the Scaler-OS Integrator, when we value brands, we look directly at the product pipeline. Obviously, as we’ve just explained, this is one of the biggest growth leaps in your business. So anyone buying your business wants to know what the growth potential is for that business. If you already have a product pipeline of products about to be launched, plan to be launched, developed and loads of ideas for the future that are in there and validated. That is a whole chunk of value you’re adding to your business. And that will increase your multiple. If you sell your business and all you have is a few loose ideas for products, that doesn’t add value and it will reduce the size of your exit. This is what the Scaler-OS tools pipeline, product pipeline looks like. As you can see, you get a product title, target price, landed cost, etc. And you can see some of these are, you can update these in the tool. But really, this is a really nice place to start to see if things are profitable and to organize them. And it gives you access to other tools as well, which we’ll go into today. So I went and jump into this the tool right now as we’ll see it quite a lot as we go through. But that’s essentially it and that’s your product pipeline. So let’s go, let’s build it.

Resources

Source lesson: 6: Building Your Product Pipeline
Resources: none attached yet.

Track: 02 — Product Opportunity & Sourcing Engine
Module: Supplier & Landed Cost Validation