Launch the 30-Day Operating Rhythm

Outcome: Run a simple cadence: review the scoreboard, approve the action cards, execute, verify, and log what changed.

What to do in this lesson

• Watch: start with the lesson video.
• Learn: use the summary and key points to capture the operating principle.
• Do: complete the action steps against one real product, SKU, campaign, supplier, or workflow.
• Submit: write one action card with owner, evidence, next step, risk, status, and review date.

Watch

Hosted on Google Drive.

Lesson summary

This lesson teaches the importance of planning and executing a detailed product development strategy to drive sustainable growth on Amazon. It covers mapping the product lifecycle, setting a quarterly launch calendar, and breaking down annual objectives into monthly and weekly action items. The key is launching new products consistently to overcome the commoditization cycle and maintain a competitive advantage.

Key points

• Understand the product lifecycle of growth, stabilization, and decline to plan new product launches accordingly
• Create a quarterly product launch calendar to systematically introduce new products and variations
• Break down annual objectives into quarterly initiatives, monthly goals, and weekly commitments for accountability
• Utilize project briefs to document the steps required to execute each quarterly initiative
• Prioritize product development as the biggest lever to drive revenue and profit growth

Action checklist

• Create a product launch calendar for the year with your target number of new products
• Hold a quarterly planning meeting to set initiatives, monthly goals, and weekly commitments
• Document each quarterly initiative in a project brief to identify the required monthly and weekly tasks
• Join the Scaler-OS accountability program to meet weekly with fellow members and stay on track

Full transcript

Open transcript

and certainty right setting out your plan. We’re now at the final stage of actually putting that plan on paper and moving into execution which is where all of this turn into results. The first time I did the quarterly plan it really and I noticed someone in the chat box there said it overwhelmed and excited and I remember once I had my quarterly plan it removes that overwhelmed that feeling you get up in the morning where you’re like oh what do I do next what do I do first when you’ve got that plan it is just like your north style you just refer to the plan you can see what are the actions that you said are going to need move the needle and you can just go there and it just takes away all of that wasted time where you’re just like bouncing what should I do to do what should I do you’ve got that plan all set out so it saves you a lot of time. The key point here guys is it moves you from a reactive state so a proactive state so you wake up every day and know exactly what action you’re going to take and when you prioritize those actions ahead of all the reactive activity in the day you feel more accomplished than that feeling of accomplishment every day going to bed knowing that you crush that day that compounds and that’s that 1% that you gain daily that turns into 3700% a year and it’s about starting the day with a plan known exactly what you’re going to execute and whilst this is subconscious going to bed the night before knowing what you’re doing the next day that is such a powerful thing because the brain subconsciously processes that and it does all the deep work and all the deep thinking so that when you get to that work you’re just 10 times more effective at executing it versus reacting and improvising in the moment skimming the surface and never really getting to the level of detail that actually produces the result because you haven’t planned and let your brain to think about what that detail is and that’s why this stuff is so important there is a difference between those that plan ahead and those that improvise those that plan ahead will always deliver a better result because they’ve got time to think about the result crystallize that thought and then execute with complete clarity and that then leads to contentness and that compounds because of that sense of achievements so without further ado we’re going to jump straight into this today and I’m going to go ahead and share my screen here and you guys should be able to see that so today is all about execution and accountability now before we jump in quick announcements and the reason we’ve decided to include this here at the beginning is it’s a major shift that’s happening on Amazon in their reimbursement policies and there’s less than two months now to take advantage of this and given we’ve just shipped a bunch of inventory in Q4 into Amazon that’s where Amazon really tends to mess things up with moving inventory around losing units and there’s just a lot more volume of activity because you’ve shifted more units in which means there’s more potential for reimbursements so on the 10th of March reimbursements are changing from Amazon giving you the retail value of that stock back to giving you the COGS value which the actual net difference on that is between 50 and 80% difference so if you’re into multi-six multi-seven figures and you shipped any decent volume of inventory into Amazon during Q4 this could be a significant number and if you leave this and you’re not proactive in executing this you could be leaving some serious dollars on the table because of all that activity that happened during Q4 so we’ve always worked with Caterina we find their technology to be the best of the most experienced there are some solutions in the space now that claim that they just do all this stuff automatically because Caterina have been doing this for almost a decade now their technology it’s effectively like forensic accounting so whereas Amazon will tell you one number, Caterina system and their entire team go through all the numbers and effectively reconcile it all back to maximize that reimbursement value back from Amazon and if you go to www.caterina.com-Scaler-OS you get the first thousand dollars in reimbursements free now once you do sign up and get that first thousand dollars it’s super important you’re not done there you need to go and activate their system called doc master pro you have to give them authorization to do some stuff with shipping labels etc but when you do it’s going to unlock a whole new area of reimbursement capability within the system but what I’ll do is inside the Facebook group after this I’ll drop a video and you’re only in the team over at Caterina gave us a PDF which is a step-by-step walkthrough of how to do this but super important because this could give you a kickstart to a new product or help you with an upcoming payment or shipment or you could be investing it back into advertising and if you don’t you’re just leaving on the table and you’ve literally got two months left to do this so don’t procrastinate don’t put it on Amazon R shifting this they’ve already cut the back window how long we can look back now they’re changing how much they give us back and I think what happened there is someone changed the rules to automatically reimburse and then realized how much it was going to cost them so then they had to cut the cost but yeah make sure you go and do this before it changes because you’re literally leaving on dollars on the table if you don’t okay so today what we’re going to cover we’re going to cover the first of the five court pillars for success on Amazon if you recall coming into this three day workshop I asked you to complete the five court pillars as a bit of an assessment of the strength of the five key areas of your business and where you should be prioritising effort in optimizing your business we’re going to be covering the strategy for product development at scale product development is something we’re very passionate about here new products are what drive market and revenue growth on Amazon it’s the big thing that a lot of the aggregators missed you don’t just take a product onto Amazon and expect it to sell on an evergreen basis because of the marketplace effect that’s taking place and we’ll talk through what that means we’re going to talk through how to set the pace for growth in your business if you proactively plan this you can actually plot the rate at which your business is going to grow and then we’re going to take all of that and we’re going to finalise that down into creating your 2025 plan by quarter months and even week so as a thing I was talking about a map we’re talking about you wake up every day already knowing what you’re going to execute you’ve already processed all the thoughts against that and you’re in pure flow and executing at such a level of detail that you’re compounding those 1% gains daily and at the end of the year you look back and you can’t believe how much you’ve grown again I just want everyone to realise that happiness is actually defined by overcoming not unknown barriers so if you think about it every day if you’re overcoming those barriers that’s where that sensation of happiness even comes from just for sure so to start we’re going to kick off with what we call the product launch calendar now I’m going to attempt to walk you through what was a big epiphany for us a few years ago as we really started to understanding the cycle and maturity stages of the categories of products on here on the left this is where all of the research and development needs being done right so this process can be six months before we even get to market after we’ve completed research validated being through all the spec sheets and development with a supplier gone through the sampling waited for production completed inspections shipped and got it to market and it’s only at this point do we then launch and enter the market now depending providing you followed the Scaler-OS product validation and product research criteria which I’ll touch on here in a second typically the first segments of a product’s life cycle is growth and here you have something called the differentiation advantage so as we teach you need to be visually different attuned to the avatar’s needs and wants and use case that you’re selling the product to stand out in the category win the click and convert that click into a sale because you know your customer you know the category and you understand what’s going to really stand out and benefit that customer now in this instance this time gap depending on how competitive the category is and how high the barrier to entry is on the product development some products are a lot easier to get to market than others others require specialist testing compliance you have to go through multiple rounds of sampling and 3d CAD design so depending on the barrier to entry determines how much time you have during this period in some categories it can be as low as six months in others it might be two or three years but the point is this is a growth phase for you because this is where you’re gaining visibility you’re gaining credibility and the form of reviews and effectively you’re climbing that mountain achieving credibility and experience in the keywords along the way gaining more visibility and your sales are continuing to grow so your revenue is growing and then what tends to happen is as your competitors in the market catch on to the differentiation and the innovation that you’ve developed into that product you start seeing competitors releasing similar products and all of a sudden your market share starts plateauing and that’s because effectively competitors are coming in and depending on what type of product whether it’s non-subjective semi-subjective or subjective they’re effectively taking clicks away from your product because now the consumer has more similar options to the product that you released and if you think about that in terms of the product type non-subjective semi-subjective and subjective this happens a lot faster in non-subjective products which why you noticed yesterday most successful sellers are no longer in non-subjective products it happens slower in semi-subjective and even slower in subjective because subjective has such a high barrier to entry and it’s all about the avatar and it’s all benefit-led and there’s a lot of subjectivity and design and taste and all of that that goes into that which is where subjective products are riskier to take to market in terms of knowing the audience and finding the key words and developing that product they often have a longer shelf life and a higher barrier to entry because of that development process so when you get to this point where competitors start catching on you’re then going to start plateauing and it really then becomes more about your ability to one convert through knowing the customer good copy good content good listings and your ability effectively with PPC to target your visibility and run that advertising to drive profitable sales in the product now who here dropping the chat box is following what I’m saying here and you’ve launched the products maybe it was growing month on month for 12 months 18 months and then competitors start coming in and that growth starts slowing right time me if that’s resonating and this is making sense yeah so I’m just saying absolutely Trevor saying yep yeah Anna saying me yeah happen to me before so then what we do is as we come over here and the category starts maturing you then start moving into what I call the stabilization phase sometimes a decline depending on the competitiveness of the category and the level of innovation and your revenue at this point can even start to slowly decline often it’ll plateau for a period of time and then you’ll get products maybe three and a half four years into their life cycle that start declining now as that revenue is starting to stabilize and maybe decline slightly because the innovation and the differentiation that you released in your product has effectively been replicated across multiple competitors and that’s now become the standard in the category at the same time your contribution margin should be increasing this entire time because as you increase on volume as you work through your CM2 and CM1 optimizations and you start optimizing the packaging the weight the dimension away etc etc your PPC gets more dialed in so your tacos are lower and your CM3 is higher your contribution margins higher so you get to a point where these two end up netting out and you can actually be at a point where a product not delivering as much revenue as it used to but it’s the most profitable it’s ever been and then someone else comes along maybe you maybe a competitor releases a brand new differentiation or innovation that really connects with the avatar that you’re both selling to in this entire thing resets and that’s the cycle of the competitive innovation cycle on Amazon because there are millions of people like us continually focus on differentiation to win the click to drive the sale and convert then it gets commoditized the consumer has options market share gets spread around and then the whole thing gets reset if you look at the salt and pepper grinder category it used to be the glass ones then it was the glass ones that were battery powered I believe now the categories being driven by rechargeable battery powered glass ones and each time that category is moved on you’ll notice every seller in that category has kept up with that shift in that product and like I say it’s more apparent in your non-subjective because it typically used to be the number in the pack the color here’s this add-on if you remember when everyone used to add something random into a product trying to use that to convert and then everyone wondered why they couldn’t compete on price because their cost base was too high and the customer never cared about what they added in in semi-subjective you start to see it in patterns and colors and materials and then like I say in more subjective products this process is much slower and there’s much more room for really creative innovation because it’s less of a keyword game and it’s more of an avatar game so if this is the case what this stands to reason is we can’t just rely on a product set to continually drive growth in the business nor should we expect for that business to be performing the same three to five years from now on the same products that the entire category has been selling if someone else one of your competitors is more committed to innovation and differentiation and is effectively increasing the speed at which this market cycle is turning so what that looks like is over time we have to launch new products because you launch products there’s a slight decline in stabilization if you don’t do anything from there and your competitors do your competitors are going up here while you’re continuing to go down here so this is continue a cycle of needing to launch products to drive market share and continually grow revenue in the catalog and your ability to do that comes down to your research criteria your validation criteria to your understanding of your avatar your understanding of the keyword intent and the market combining all that and creating good quality valuable products that actually resonate with a target avatar that you’re selling to and then we drive growth over time through continually launching now for my tight members you’re more than familiar with the tight and way product selection checklist for my non-tighten members we have a two tier validation checklist inside of the tools if you actually look at one of your products inside of the product opportunity explorer inside the tools you’ll actually see the baseline of the criteria because there’s an automatic validation feature in there that gives you that but effectively market we’re looking for the depth of keywords so we know there’s a depth of keywords that we can go grab traffic on we’re looking for those low volume mid volume high volume so we’ve got an entry point to the bottom of Everest together some credibility reviews before we start moving up those base camps into the more competitive environments we’ve got we’re looking for a minimum turnover of units so that the cash on cash return it is sustainable and is able to support the cash growth of the business and for anyone that went through our cash flow for sellers series you’ll understand the cash flow forecasting we have quick filters for understanding can I ever make this product work so if the FBA fee is more than 25% of the selling price generally it’s very difficult to make that work and this is all available inside the product research and validation training within the Scaler-OS OS inside of Scaler-OS network so I want to call that out because it’s a a key and critical base and since implementing this at scale as I mentioned I believe on day one showing some the credibility we’ve launched some 209 submit products including variations in the last couple years 17 eight or 79 parent lines and 87% of them have been profitable on first inventory order using this criteria and approaching the market this way now map inside your product development and research training that you’ve released recently which I believe is and notably the most advanced and in-depth product development training in the industry you talk about really targeting categories and or products where you can enter in the blue or green phase where they’re still in that growth phase right but if you’re entering a market that’s already mature or is already in the decline then you have no if you really want to go into that product the only choice you have is innovating and differentiating right yeah absolutely so those of you that come to my product party on Monday we’ll be bored of this slide but very much so the yellow area there is your mature market that’s where we see me to products that’s where we see 10 15 20 competitors and you’re desperate to find a way to try and slide an offer in there but actually what we teach now where we want to be is if you can find something off Amazon or keyword volume on Amazon it’s just kind of starting to grow and get in on that blue part there you’re going to have the market to yourself I just did that before Christmas launched a new product didn’t have any competition didn’t have to run PBC leaving a 49% CM3 for the first two months of that and still no competitors so far they are hard to find I’ll give you that it’s not easy but you can get in there you may see two or three sellers doing well and they’re in that green zone here where we’ve already got evidence that things are kicking off you get in there nice and early it is a race to get something out there a first iteration of that product before everyone else jumps in to build up those reviews however if you are at the top I was chatting to one of our members today down about a grill based product and there’s a few here already it’s probably in the green if you like but already they’re looking at extending that product and we can do that through the use of a product designer that we have in Scaler-OS to assist them to bring something to the market that’s special different and makes a big difference so really those blue and green places are the places we’re looking to operate yeah for sure so when it comes to this it’s really about calling a shot and knowing what your revenue is going to be by the end of this period so once you know exactly how many products you’re going to launch as we did in the annual planning we know what target contribution margin that we’re looking for in those products we can start planning exactly what we’re going to achieve in growth by the end of the annual period and then we have to work backwards and go well okay if I’m going to deliver that by the end what do I need to do at the by the end of each month up until that date after each product launch if you don’t know the answer to these questions then you’re not leading your business to success you’re wondering through the world of Amazon getting to product launches when you can and then you wonder why you’re not missed why you’re not achieving the targets that you’ve set for yourself in the business because you’re not being disciplined in hitting the the deadlines you need to hit to get those products to market to deliver the contribution that you’ve planned within the time frame that you’ve set in your plan so this all comes down to the five core pillars of Amazon and the most important one being product development and then after that we come into launching schedule optimization PPC optimization and then list building and utilization now as a pro tip you don’t need to focus on anything else and so you have these five foundational elements of Amazon systemized documented and delegated to a team member if you have a team there’s plenty of sellers that get into seven figures and then wonder why they don’t continue growing because they start getting distracted with lots of other shiny objects when they haven’t established these foundations in the business and what this really comes down to is that predictable business growth starts with scaling product development it’s the biggest lever you can pull in this business the fastest way to add revenue to your brand and therefore contribution margin is by launching products and then everything beyond that is optimization profit margin growth comes from optimizing products and optimizing PPC and conversion if you think about the business like that there’s literally three or four levers you’re pulling at any one time to affect those numbers on the P&L so when we talk about product development let’s talk about what it is so strategically we’re planning the future it sets the pace for growth in your business and it allows you to pull the biggest lead you have which is launching products tactically it’s product selection sourcing and negotiation validation and everything we know to take a product to market so understand why you’re doing that tactical action strategically to deliver your annual objective and as Andrew Erickson always says always be launching always be launching always be launching which entitles and we reference as what ABL I could see you coming in there in the background so this is the biggest lever products launching is the biggest lever you can pull in your business and this means launching products will give you the biggest bump in revenue and profit than anything else in this business model so we should always be launching now the problem is developing products is slow concept to sample could be once two months if it’s a completely subjective product that might even be four or five months production time two months shipping time a month and a half so the total time to develop one product can be four to six months and that’s if you move quickly and as I said on semi subjective products where we’ve got the spec or dialed in it can take nine 12 months to get a product to market when done properly so most sellers develop one product at a time and this stunts your growth because it’s stunting the growth of revenue and profit you’re expecting your existing catalog to keep driving growth when you’re likely in those categories where that innovation cycle is moving quite quickly and you’re moving into the stabilization of revenue quite quickly and then you’re only releasing one product on top and you’re expecting that one product to drive that next layer of growth and depending on where you set the targets for yourself whether you launch ten thousand dollar products twenty thousand dollar products I know people that won’t launch products that below fifty thousand dollars a month in revenue because it’s the same time and effort that goes into the product you go have a bit of deeper pockets to launch it because the competition which is the same time to market it’s the same effort to get it to market with a bit more spend they can generate fifty thousand revenue in addition versus ten so that’s all where you are in your business maturity but if you’re only launching one a year you’re stunting your growth so in the chat box go ahead and let me know how many products did you launch in the last 12 months I know I asked you this as we were planning our annual objectives but I just want you to really state that and just kind of think about how many you’re doing now for my course portal yeah they are conceived my course portal entering the higher numbers here but I see plenty of twos threes ones fours so yeah these numbers are going up actually as we continue to do these workshops and drill this point a lot of these answers used to be like one two three but I’m definitely seeing these numbers increasing so well done Titans you’re listening and implementing so slowly that you cannot learn fast enough now this is massive the way you learn a category in a market and the way you get really good at this it’s the same as building muscle in a gym it’s reps now if you’re only doing one rep a year how good do you think you’re going to get at that process whereas if you’re doing 10 or 15 or 20 reps in that year you’re going to get a lot better and a lot more effective because you get that compound of knowledge and that compound of execution that shows up in the results and then it turns into intuition and once you get to an intuitive stage around this stuff you can very quickly see if a product’s going to work on that and then too much time is available to chase shiny objects like Shopify Walmart eBay other Amazon marketplaces where it costs a bunch of time and money and compliance to get over there if you just spend the same time launching a new product in the US or your current market then you drive significantly more revenue and profit Pinterest ads click funnels being an influencer building a personal brand do these later unless it’s integrated into always be launching let’s say you’ve got an audience on Instagram and you’re using it to launch then of course but as long as it’s a core alignment with the core activity and then frustration and lack of motivation sets in and we all get into that downward spiral this isn’t working I’m not progressing my business isn’t growing I’ve been spinning my wheels for a year and at the same time you weren’t doing the one thing that drives significant growth and that’s developing a launching product this is a product business so let’s assume you’re coming out with 12 products over the next 12 months and you have a lead time of 90 days now you immediately think that’s one product launch per month it’s not because you need to get all those products to market with a development time and the shipping time and you want that revenue to show up inside your 12 months to hit your annual objective the earliest you can actually launch that new product is in 90 days plus the time to validate the product so let’s say that takes 60 days so 150 days from now is the first day you can actually launch the product if you don’t already have this in motion so you now have six to seven months to launch 12 products to hit your goals that’s 1.5 to two product launches per month but we also then have holidays where we can’t develop products like Chinese New Year so all orders and new products should be planned around Chinese New Year and we’re going to go into that here in a second so we need to calendar these items for every product we need to track how many products we have in order ready the order dates the production and completion dates the arrival dates the launch date the launch completion date and get all validated products ideas to order ready as quickly as possible even if you don’t have the team time or capital to launch all 12 products at once it doesn’t cost you anything other than time to get them developed to that order ready status and you should always have a list of order ready products in the pipeline ready to go map fits how many products roughly have we currently got order ready status in the pipeline so fit some Rachel run our product pipeline if you’re going to say number off the top of your head so close to 100 at the moment I think at that particular space with others behind it so whilst we’re not going to launch a hundred products in the next couple of months we’ve got those products there we’ll revalidate them at the point that we want to deploy more capital into products and and they’re sat there ready to go when it comes to developing products at scale monthly product development requires a strategy assessment so we have 10 products ready to launch now we have five products or variations confirmed for production this quarter we have three new samples being produced for production next quarter we have a list of product ideas we can produce in six to 12 months plan the whole year in advance updating each quarter so then you can always be launching and if this is you set this time aside once a month and go through this process assess where you’re at if you’ve got someone on your team that is in charge of product research and coming to you with product ideas lie to myself we built a whole team of the A’s years ago that all their job was to complete research on Amazon searching through categories fill out a spreadsheet and then we would look at this spreadsheet daily we’d go through the kind of final validation and say which ones we were going to take forward and we did this into the hundreds of products which is where today’s capability was built from to be honest with the whole professional product development team a lot more qualified than I were at the time who are now as Matt just said developing hundreds of products in a pipeline as part of our portfolio of brands so it’s about being intentional around the planning with this so in the resource folder you’re going to see this product launch calendar now i’m not going to spend too much time here as you can see the target at the top is 12 products the lead time is 90 days so we’re in January and we’ve got 15 products in development because we know that based on maybe an 80% success rate i want to launch 12 products i know a handful of them are going to fail validation and we get to sampling and something’s not going to be right or it’s going to take too long to get to marketing by the time i come to place the order the market cycle has shifted and there’s no longer an entry point that’s one of the biggest mistakes i see sellers making is not revalidating the opportunity at the point of order and the market they were going into has moved they can no longer charge the target price they wanted to target or the entire dynamic of the the market has shifted or maybe you’ve missed the season and you won’t be able to get the velocity there’s lots of reasons why you would cancel not pull the trigger on the order last minute and that shows up in our failure rate of the 15s always aim a bit higher than what you actually want to launch so then as we can see genuinely Chinese New Year so we have to account for that we have to understand that there’s going to be up to four weeks of downtime depending on where you are and chart where your factories are in China and how the cycle works there so we have to plan around that as well because now we can’t actually pay or order anything until February back in the February because we need to wait for that holiday to pass but then again to February i’ve got 13 in development i’ve now got two order ready maybe there were variations they were quick wins and we could do a whole conversation on the risk of products variations being the lowest risk new parents saying category being medium risk new parent new category being highest risk because you need to learn the market and learn the keywords and and we’re simply tracking this through the process so as you can see in March six products in development seven order ready and then products one and two are shipped April all okay so for some reason six we didn’t go ahead with we canceled six of eleven and now order ready three and four ordered nine order ready five and six are ordered one and two are shipped by June we have seven order ready seven and eight are ordered three and four are shipped and we’re starting to launch products one and two so this started in January and it’s taken one two three four five six with the Chinese new year to get those first products to market now if we’ve planned a million dollars of growth in this year from new products we need to be getting these products to market because it only gives us six months and yes you’re doing this ahead of q4 and getting ahead of the season is opportune for most most categories and that’s where you’re going to really kind of catch up in q4 but if you’re not planning this stuff and you’re just coasting through it all of a sudden you’re getting into q3 you’ve only launched a couple of products and you’re expecting to drive a million dollars of growth this year you’ve already lost the year so it’s the most critical task you can be taking clips turvy anything you want to add to this and now obviously this is for you know biggest seller we only saw a few people doing double digit products in the years so even if you are a low digit seller and you’re just doing three or four or five just still use this still go through it because it’s going to give you that accountability to go right febri’s coming up this should be moving and really just think of this like a conveyor belt and if you don’t load products at the front there’s going to be a big gap right if you’ve got one going on so just keep that going and bear in mind as we said in the chat earlier this could be nine months from idea to product could be longer could be shorter depending on the type of product so you’ve really got to think about this now to get ahead otherwise it’s just going to build in another year of you not achieving your goals yeah and this calendar also will feed into your courty pans and your annual plans because really once you’ve got this calendar ready you’ve got your courty initially your product development not just for q1 but for q2 q3 q4 so you’ve already planned out your year so it’s going to help with your course planning as well and seeing that if you’re on track hey yeah so I love this stuff so thank you for showing all the stuff Dan and team because planning the stuff is just incredible and I put in the chat here with our quarterly goals look like and also I put just a chat with what I suggest for all my group six two and sevens do and that’s you know kind of having that funnel idea and this is why I suggest you do on a quarterly basis for my group at least you just need that volume pushing through yeah there’s a lot of stuff that falls out of the pipeline too right when you look I had a great idea super excited about it like you said Dan the pricing changes or whatever we get really excited about this thing we get a call from the factories and it’s too expensive or the competition came in strong or whatever it is that’s why it’s important that you have lots of ideas so that they can kind of fall out if they need to now for my time members I’m going to be asking Matt Rachel Lois and our entire product development team to do a dedicated masterclass on product development at scale and take you through some of the processes and systems that we’ve developed over the last few years to systematically generate product ideas and then take them through validation and then into development to get them to order ready and the whole objective with that process is getting to know as quickly as possible the whole optimization of that process is how fast can we get to this being a no because the longer it takes us to get to know the more sunk time and wasted time we’ve spent pursuing that we’ve all been there we’ve spent two or three months working on a product only to find out as we go to place the order that we can’t take it to market for whatever reason so we want to actually optimize the process to get to that know as quickly as possible okay so today’s agenda is then taking this and boiling it down into quarterly monthly weekly and daily planning everything we’ve been talking about here so see Lois raising your hand there it’s basically the way that you can easily get yourself to know is that you have to make sure you’re constantly reviewing and validating throughout the process and I think that’s a lot of things that people don’t do is they wait till the end and then they realize that they can’t move forward with it so that is like a really really strong point is that you do have to do this throughout the process and just keep re-validating re-validating re-validating right and I know that within our process we’ve built multiple milestones in that process to ensure that happens so yeah once we’ve got there thanks Lois once we’ve got there it’s now time to get everything we’ve talked about from our growth menu our tactical plans identifying the the contribution margin constraints our product development all of that now needs to go into our annual plan so that we wake up and know exactly what we’re doing every single day and your team around you know what they’re doing and why they’re doing it and what they’re working towards with full accountability and measurements of success so with that as we mentioned at the beginning of this I’m just going to move you guys out of the way as we mentioned the winning the beginning of this we have a complete operating system for this it’s under team building and systems inside of the Scaler-OS OS and it goes a lot more detailed into CEO scorecards and team scorecards and there’s a whole operating system the way we’re going to do this is we need to answer the why the three-year vision the what which the objective is the how setting the quality initially monthly goals weekly commitments daily tasks the when so how you meet with your team annually costly monthly weekly and daily the who by the org chart role documents and then how do we measure that success using scorecards and project management and how do we go find really good people that once we built this system can run that system for us so where we’re going to focus now to bring this home is on the how setting those causing initiatives the monthly goals the weekly commitments and those daily tasks now this can feel overwhelming the key to this is now we know what the annual objective is and we’ve identified where we should be prioritising our efforts and what actions we should be taking which is the how once we get that down into a documented plan it’s then just working through one task at a time it’s like the odd saying how do you eat an elephant one by certain time so how do you achieve your annual objectives you and your team must decide the initiatives they’re going to deliver your annual objectives and these are known as quarterly initiatives and are broken down into monthly goals which are then broken down into weekly commitments each one has its own dedicated planning meeting now if you’re a smaller team or it’s just you you can then condense this down for those of you with larger teams I do recommend breaking these up into multiple meetings each one builds up on the other and each one provides clarity into what your team is going to be tactically and strategically doing throughout the entire year and think about that you’re setting the production of your entire team and yourself for an entire year’s period in a handful of meetings so ultimately the question we’re going to answer is how are you going to achieve your annual objectives? So a quarterly initiative are the strategic project goals that move you closer to achieving that annual objective they are goals that you should achieve within a period of three months do you need to ask yourself how can we move significantly closer to achieving our annual objectives this upcoming quarter? Causing initiatives should take two to three months to complete and accomplishing them should be a clear parcel fail you have to define them in such a way that it’s a very clear did I complete this yes or no it can’t be well kind of sort of it needs to be a parcel fail result in the way that you document them and each initiative should have a clear purpose for serving your business if it’s not aligned to delivering the annual objective then it has no business being a quarterly initiative so you need to be realistic with how many you can accomplish only create goals for this quarter don’t try and plan all four quarters because guess what things are going to change you’re going to be you might overperform a q1 which accelerates you maybe something comes up when you need to move something from q1 to q2 typically aiming for about an 80% completion rate and only add goals that don’t align directly with annual objective if something unplanned arises amazon shuts down a listing you come up against the compliance issue that’s going to take a bit of time to solve that’s the only instance where you’re going to add something in that’s unplanned or an employee quits you need to hire an unborder new one again it’s unforeseen of course you have to add that now these are the most impactful strategic plans be very clear and intentional about what you have your team set out to accomplish if you wonder why all the work that you and your team no matter how big of being completing hasn’t achieved the end result you have to look back and say were you setting yourself and everyone around you up for success and if the answer to that isn’t yes then it comes down to the planning so revisit your five core pillar exercise before creating your course of the goals really understand the the strength and weakness of the business yeah then I thought it will be a good time to talk about where you and I discuss yesterday which is to also help reduce the anxiety for all of our Tyson members as leaders well expect to get our eyes on your quarterly planning to remove and streamline and help you with everything that may be blocking you from actually executing this workshop but also to guide you in case we can pick something that may not necessarily beat or may not be feasible and this exercise going through the five core pillars gives you perspective on why your business may or may not have progressed so maybe you haven’t got the capability in place in your product team or maybe you haven’t got your PPC strategy together and you didn’t realize that you’ve been attempting to move into broader targeting too quickly whatever the answer is you can really assess where the strength of the business is and it keeps your strengths and weaknesses in mind as you’re strategising what you’re going to do you need to be realistic do you have the capability to deliver what you’re setting out to achieve and so if your annual objective was to launch 10 products you don’t have a product pipeline in place and you scored one on your product development do something about that this quarter prioritize that don’t say well I’m going to launch 10 products but I haven’t launched a product into our months and I don’t have anyone completing research and I never get to it news be realistic and fix that first because you’re not going to be able to deliver that initiative so when it comes to the of course the initiative framework the way it works is you’ve got your annual revenue objective right so then you’re going to deliver your course the initiatives that are going to deliver that random annual revenue objective and I recommend no more than three because if you take on more than three it can get quite overwhelming depending on the size team you might only have one depending on how many hours that you’re applying to the business then you’ve got your annual profit or contribution margin objective so again there might only be one what’s the initiative under this depending on what the outcome of day two’s work produced and then as you know we’ve got optional additional annual objectives depending on the time team resource capability that you decide to take on and you’ve got to take an authentic and an honest assessment of your ability to do that so to give you a quick examples so my first annual objective is 3.2 million in annual revenue generated on amazon.com so my course the initiative might be prime day initiatives executed lightning deals budget adjustments etc another course he could be running at least three promotions to email list and results measured with affiliate links and you could even get more specific in that and say what type of results you’re going to achieve set benchmark it could be participated in the magazine holiday promotions and publications you get the point so next one maintain an average of 23% contribution margin across all product lines so my course he might be achieved 12% tacos target on amazon response products for each product line is that’s going to directly affect that contribution margin number or my annual might be expanded launch all products on Walmart if you’re a bigger seller you’ve got the time team resource and you’re at that maturity point so course he might be creating an executed step-by-step plan for Walmart including costs and time frame so again we’re not trying to deliver the entire annual objective in a matter of weeks we’re breaking it down into achievable milestones or adopt the entire time we’re operating system into our business course he might move project management resources into an actual project management software system i.e. Asana we give you templates inside of the training and each one of these is specific measurable attainable at relevant and time-based so once we set that out it’s not enough to simply state what your initiative is going to be you need to describe who is doing it and what you’re doing it’s not possible to complete each initiative in one line so with this we use project briefs and each project brief will create your monthly goals in your weekly commitments so taking the time to do this automatically completes the next two steps which is your monthly and quarterly so project brief looks like this and i’ll go ahead and make sure that the template for this is in the resource folder and effectively all you’re doing is documenting what the initiative or quarterly and quarterly initiative or goal is the due date depending on the size team the department who owns it and then further down in this you literally just gonna go through it’s almost like an SOP the steps that you’re going to execute to deliver that quarterly initiative and guess what those steps then become your monthly goals and your weekly tasks so you’re effectively doing the week doing the work ahead of getting to the next stage of planning you can then meet if it’s just yourself you just do this yourself or you bring someone in with some business acumen who’s or maybe they’re in a corporate environment and that they’re really effective at project management and that they work in project teams bring someone in around you to help you go through this because it really helps to bounce it off people and you review your coursey plan and the whole goal of this is to answer how is the company going to get significantly closer to achieving our annual objectives this quarter and effectively as a team you answer that question with documenting how you’re going to do that now in a bigger environment it’s usually you the founder CEO if you’ve got an integrator an ops manager a brand manager a marketing manager if it’s just yourself and a VA bring your VA on and like I said maybe invite someone else around you a friend a family member who’s got some experience in either business or professional project management and bring them into bounce this off you’re going to schedule it and it should be held within the last two weeks of the quarter so this is kind of getting into the detail now that as you get into this you want to proactively plan the next quarter and typically this will take you a couple of hours so ahead of going into this it’s really important to go in informed so you’re working from data and not from just subjective memory so you want to know what your previous revenue was your profit the number of products you’ve currently got live how many products you launched how many team members you’ve got what your current head count is and you want to come prepared with ideas of what those initiatives might be so if it’s you and a business partner both of you should do this and comes to the table so that you can bring all of those initiatives together and compare results and again there’s a quarterly meeting agenda I’ll make sure a copy of the SAP is in the resource pack for you now with this don’t rush through it ideating mapping out so to find what initiatives you’re setting to the upcoming quarter is paramount for success like you have to get into the depths I prefer doing this in person we’re actually all on one side of the business we’re actually all flying out to New York next week to do this exact process to cover off the company plan and go through each area of the of the business and I’m much prefer doing that in person because you can get into the depth of conversation that’s very difficult to get to virtually and if you plan poorly you will get poor results it’s really as simple as that and just think the team is allocating 25% of their productivity for their entire year and if it’s just you you’re saying you’re calling your shots at I’m going to spend 25% of this year’s life doing this work so put the effort in and really focusing on it now once we’ve done that we then move on to monthly goals so as we come down this process we’ve gone from the initiatives to monthly goals now monthly goals are the tactical plans that help you accomplish the initiatives and if you’ve done the project briefly you pretty much already typed them out because you just effectively pulling out the major milestones that are going to take a month to deliver within that quarterly initiative and they should take two to four weeks to complete and accomplishing them should be a clear pass or fail and should be realistic about how many goals you can hit each month with your current team and the routine responsibilities now to project brief should outline actions to be taken so identifying monthly goals is simple as deciding which action you’re going to take first second or third so what I’d like to do at this point guys is jump over into the live template and actually just go through the example from what we’ve been building this week and show what a complete planning process looks like write down to that monthly goal and even those weekly commitments as we jump in so who’s 50 already on it mate already on it or sweet there you go all right good stuff okay cool so as Dan picked up and we’ve got our Q2 plan C or remember you’ve been through the star instructions are there you’ve done the objective calculator and then down the bottom you’ve got blank templates here for Q1 through to Q4 and what Mr. Turby and I have done for you is to put together an example here just to give you a feel for how to do it so at the top here we’re into Q1 right so this is just quarterly so just narrow your minds down to that but at the top we drop our annual objectives here so we’ve got launching 12 new products reaching 3.69 million in revenue maintaining a 23% CM3 and adopting the typing way so we sat down with our team or on our own if we’re solo preneurs and we plugged away and came up with these four main objectives these are really strong because launching products is the key factor for growing your business annual revenue as you all know is super key for growing your business and getting towards your goals however that revenue is useless without the contribution margin so we’re talking about growth profit and revenue and the last part the typing way is going to help you to build the systems and processes in the business and develop your own knowledge so that you can deliver those three above so this is a set of annual objectives I really like so then we come down to the quarterly initiatives and on the left here you see we’ve got different options so it can be quarterly initiative monthly goal weekly commitments so we’ve got options here and if you wanted to add another one you would just go insert one row above and then you could choose a different one there if you want to so that’s how you manipulate that then we’ve got our different sections here so this is divided because our Scaler-OS team you know has different sections and some of our bigger brands are 7 and 8 figures sellers that divide things are ops launching product development supply chain content PPC marketing and then down the bottom I’ll come back to the asin so you’re welcome to change these areas but these are the areas that we use inside Scaler-OS to divide it up by topic by subject it just helps us organize things in our brain and if you have different individuals or teams responsible for each of these areas they can just zoom in on that particular one yeah an important thing to know just because there’s a section doesn’t mean you need to call to the initiative for every section guy it’s like this is just to show you what the kind of break it down for you but you know definitely those with smaller teams if you don’t have any supply chain issues that are a big issue that you need to solve this quarter then you don’t need to make an initiative for it it’s just you can remove that from your plan if you’re on your own you’ve got a couple of products you’re not going to want more than you know maybe three or quarterly initiatives depending on your capacity if you’re working a day job as well and you’re only working part-time on Amazon trying to keep it small the idea is not to just overwhelm yourself each quarter you need to achieve what you can and build and it’s the number one mistake we see every time if this is your first time making a quarterly plan 99% of us seem to put too much in the plan so you really do want to even when you’ve finished I recommend coming in and taking a few things out moving them back to Q2 like look at your plan when you’re finishing and it eddies it down because it happens every time you put too much and those in time are in the accountability program or I’ve done it will know that there’s another four or five hidden objectives here which are your marriage your kids your family and then all of the hidden stuff will come in and get in between and completely throw this plan away but you know in the military we would plan it would go out the window but that’s pretty standard but the fact that you go through this planning this thinking in itself is a great exercise for you but as as Matthew rightly suggests just you know match it to your at the time you have available so some example I’m mad just as a call out on the right hand side there I just really want to highlight I’d like to go through how a course breaks down into a monthly and then breaks down into weekly because they’re all related right they’re all building up but on the right hand side of the sheet we’re selecting which annual objective it aligns with right so as you’re plotting out your costly initiatives from there you do your costly but if you project brief from from the project brief that will give you monthly goals and your weekly commitments if it doesn’t align with your stated annual objective you really have to ask yourself should you even be doing it and at that point nine times out of ten you’re actually deleting that off the sheet because you realize that it doesn’t deliver anything towards your annual objectives that you set for yourself exactly and and and that’s um Mr. Turvian I was going through these this afternoon you can see that most of them relate to CM and revenue and that’s a positive thing because if you’re not increasing your revenue and your profit it’s probably not going to be a primary task the timeway OS is in here a couple of times as part of that but really profitability and revenue going to be key and launching products is it going to increase both of those as well so you’ll be able to see where those key tasks are the way you break it down then quarterly initiative three months 12 weeks or 13 weeks this one here is improving your brand level CM2 this is your profit after fees after cogs and shipping and it’s currently at 35% here and the quarterly plan is to increase that by 2% which should later on give us an extra 2% CM3 to our margins this is our big goal right so you want to picture yourself achieving that and now think okay do I want to split that into months or weeks if you want a monthly goal this would be for January you would have reduced the storage utilization ratio less than 22 weeks which is going to save you some fees is that something you’ve done Matthew yeah so this is for a brand it’s receiving additional fees obviously that’s going to affect your CM2 Amazon fees the storage fees so this brand we’re both identified we’re getting surcharges so by bringing those down it’s going to help okay cool and if you are one of the lucky people on the call that has your own brand manager this is going to be their role this might be yourself for a lot of people hang on to the brand manager role for quite a long time the third one here so once we get down into it these are your right what am I doing this week in order to get to towards that objective I’ve got for the year so as Dan said you know we’re looking through maintain our contribution margin what are we doing this week to get us closer to that goal we can all sit there and and goof around we’re not goof around but like Dan said do social media or put out fires or deal with this and that and get distracted but if we’re not doing these we’re not moving towards that goal and that’s what this whole exercise is to do is to give you that accountability so this week we’re going to working on liquidating inventory that’s more than a year old so if you do have that stuff in in Amazon with cobwebs on let’s get let’s get that working you could have an SOP and get your VA to do that for you and then the last weekly commitment is here to use the aged inventory calculator to check future surcharges based on current sales velocity so really we’re tackling our inventory age challenges this week and that’s going to be a nice easy win for you to to grab back some some fees that are going out and increase that with the CM2 so hopefully you can see from that we’ve got this big picture three month goal you’ve got the monthly one for genuinely you’ve got weekly and as I say this isn’t just fixed for the whole quarter what you’ll do is come in here and you’re like right I need another weekly commitment I’ve got another way I’m going to reduce CM2 and you’ll add that in you can assign it to someone and this could be a lot bigger if you’ve only got a few tasks you should come down here with it but this isn’t just plan and forget this should be something you track and you’ll notice that across here you’ve got checkboxes so you can check off when they’re doing it and the due date here so you can set yourself or your team members tasks and and this is super powerful for teens and tasking people but it’s also really good for yourself as well don’t underestimate the needs to task yourself and set yourself deadlines so I just kind of go through one more of these as an example so product development we just talked a lot about ordering products so in this quarter we want to order three products x, y and z you’ll notice I didn’t say launched because that’s a whole different area and a different task right look you’ve done 10,000 on that product however you define it but we’re wanting to order these three products so this month in January I want to order skew 001 and also this month I want the final design schedule supplier for another product here and then this week we’re inspecting products x we’re creating labels for product x so you can see you’re we’re getting close to developing that one and then we’re finalizing product specs so you have different stages on that pipeline on that convey about the damage and before going through there and just on that that’s what I meant about you once you’ve got that calendar filled out it feeds this go and look at March in that calendar how many you’re meant to have an order ready how many you meant to have in development how many you meant to have ordered that is your call to the initiative for the product development section yeah okay content bar goals will be a popular one for you because you always seem to be writing listings updating images door fronts and things like that so that’ll be one I expect you all fill out here and then we get down to the bottom so this is something that we didn’t have in last year but Matthew and the team Andrew Speller and co developed this year by actually bringing in some quintile goals map do you want to introduce a story of this and how it came about yeah so this is your skew optimization pillar of the five pillars so you’ve identified through your quintiles what your top skews are what your needle move is and this just means that you want to do skew optimization on these we’ve identified this product is a quintile one the CM1 is currently 56% so it’s outside of our ideal range but it is a quintile one product probably producing a lot of the revenue for us so we want to create and of course the initiative to improve that CM1 here we’ve said by 11% and we’ve calculated through our target sheet we can do that by reducing the cugs from eight dollars to six dollars so this section is really that skew optimization maybe you’re like this is taken from our example of someone as a big team but you might only be doing skew optimization on one product this quarter which is absolutely fine but then that’s how you would break that down I think it’s great it just gives you a different start point of the way for you to consider your planning so for those of you that might only have a few products your goals might be just be focused around these you don’t have to categorize things by these big areas if you’ve done the quintile analysis and you realize you’ve got a lot of work to do on individual skews or three of your skews are driving 80% or more of your revenue then this could be a really good way to move the needle for your business here so you’re working on your clearance use while you’re also doing the new product development and if you do that you’ll improve what you’ve got and you’re bringing new products as well and those are the two key things to bring through there so that’s the exercise that’s an example of the sheet as Dan mentioned there’s a space for notes here and you drop in your annual objectives on the end there and then you’ve got one for each quarter and the key point here guys is once you’ve completed this you then bring this into the network and you’ve got your tight success coaches your leaders to review these plans and work with you on calling out anything or if you’re unsure you’re stuck on kind of how to prioritize or how to break something down we’re then talking really specifically about the actions and the priorities that you’re going to take to deliver your stated goal and inside of our implementation program which is our higher tier one-on-one kind of engagement this is the type of actions that have been taken and that’s how we systematically worked towards delivering those stated goals as I said really important to once you’ve set those course initiatives take the time to go and write the project brief for each course initiative because in writing how you’re going to deliver that initiative that’s going to automatically give you your monthly goals and your weekly commitments and then it’s just a case of copying each task out of that project brief into your plan and then if anyone let’s say you hire someone and you bring someone to the team and they join your company halfway through the quarter and they need to kind of on board into the existing workflow they can literally see the plan they can go read the project briefs for each course initiative you might only have four or five of it’s a day’s work and all of a sudden they’re fully aware of exactly where you’re at in that process who’s accountable what your deadlines are what the targets are how you’re measuring success and I’ll make sure that you get access to that entire template inside of the resource pack so with that you end up with something looking like this and let’s go ahead and make sure I see here so you’ve got your annual revenue objective you’ve got your course initiative with a monthly goal sat under under that monthly goal you’ve got your weekly commitments to deliver that goal you’ve got your second monthly goal that’s going to work towards that course initiative under that goal you’ve got your weekly commitments and you end up stacking your entire quarter out into your key quarterly initiative you’re going to achieve broken down into monthly goals and then broken down into weekly commitments so you wake up every single day knowing exactly what you need to do to achieve your stated goal for the year and whether you’re at six figures right now trying to get into seven maybe you’re a couple of million trying to get to five million just think this work you put in today this week right now putting it on paper and then imagine yourself the end of this year hitting your target and what that means for you your loved ones and the whole reason that you run this business in the first place because you’ve done one thing differently and that’s you’ve been intentional with your time you’ve been intentional with the time, effort and mental capacity that you’re giving this business which let’s be honest is taking it from somewhere else whether it’s family time or hobbies or sports wherever it is you’re into you’re choosing to spend mental focus and time here so make sure that every single minute that you spend running operating or managing this business is spent intentionally underpin by a plan to achieve that goal and it really comes down to if you are crystal clear on what you are going to achieve and you understand with clarity the most effective and efficient way of getting there all you have to do is execute that plan if you crystal clear on what you’re going to achieve and you understand with clarity the most efficient effective way to get there then the only thing left to do is to go and do it is to execute it now there are lots of ways to get from A to B and the more efficiently you get there often as Athena mentioned the more enjoyable and the more successful you will be because of the momentum that it builds and committing to a proven system to get you there and surrounding yourself with people who have already achieved it is the best way to do this and you’ve done that by being here for the last three days working through this planning workshop and if you can then find ways to mitigate risk and diversify your chances of success on that journey you are ultimately increasing your chances of success so with this think about what that success is going to deliver when you hit your state of goal for this year so I really want to crystallize this now with this success is often timing and it’s down to you to be willing to do what it takes and be persistent in executing this plan to achieve it and you have to think big enough when you start out of the start of the year and go I’m going to deliver five million dollars of revenue this year I’m currently at three million you have to get yourself to a place where you fully know and believe that you can achieve that because you understand how you’re going to get there and then it simply becomes a case of did you execute the plan it’s no one else’s responsibility it’s no one else’s fault did you execute that plan and then you have to be willing to take the risk and be willing to kind of effectively step into uncertainty and put yourself in the position to do that now for those of you that maybe this is the first time you’re coming across some of the systems and frameworks that we’ve revealed this week and you’ve discovered this week as brand new to tighter maybe you’ve never been on the training with us before if you’ve struggled to grow your Amazon sales in the past or you’re not growing as fast as you want it’s not your fault because there’s so much noise out there in the industry and Facebook groups on podcasts on YouTube channels where everyone’s just throwing all of these tactics top down expecting something to stick and then wondering why it’s not working and I want to put your fears to rest because what you’ve learned this week is different and what’s held you back isn’t the tactics and the strategies because there’s an abundant amount of those available if you look hard enough what’s held you back is a lack of direction and if you’ve ever thought that this has to be easier then you’re absolutely right you can get access to out blueprints for how to grow sales on Amazon you just need to know where to get them and you’ve discovered that this week but now you know where they are and you know better you now have a responsibility to act on that new knowledge and now you know about the Scaler-OS operating system and everything we we teach here in Scaler-OS and we operate and it’s not just ourselves our members are curating and feeding back into the system on a daily basis and we’re continually refining these playbooks and these frameworks you know about things such as the the PPC structure product types the keyword maturity you know all this stuff now so you do have a responsibility to act on it now our goal from this entire challenge workshop was to demonstrate that the best way for you to exponentially grow your Amazon business is with Scaler-OS and show you exactly how to get the blueprint you need to succeed and then show you how we consistently generate success on Amazon and have now for over a decade growing year on year in the last year alone growing 20 or 30% in tens of millions of dollars in growth in a year where most were failing declining or a minimum plateauing and trying to survive and what you discovered is that implementing systems and processes to run your business is how you hit your targets and build a team that help you do it you have created an infrastructure that you can now scale upon and hire good talented amazing people into to help you run that system and a Scaler-OS operating system is the proven system for success on Amazon no one else goes as deep as we’ve gone but collaborating and curating the collective contribution of thousands of sellers that have come through Scaler-OS have contributed to the frameworks of Fed back at the same time as operating over nine figures of revenue on Amazon ourselves and testing and refining and optimizing these frameworks on a daily basis the ROI the return on investment on adopting proven frameworks is undeniable and it’s exponential so you don’t have to spend time and energy trying to figure out what works you just wake up every day ready to execute knowing that you’ve already got your plan and providing you execute it and you’re able to navigate some of the headwinds of the unforeseen circumstances that we all face on Amazon and things that happen in life then you are going to succeed so I want to ask you a question and I really want to get you into that state of mind now where you started to visualize the future and understand what it is you’re embarking on this year next 12 months of your life you’re going to go out there you’re going to execute this plan what is your dream number why did you build this business in the first place what is that number that you’re working towards if you can achieve it it delivers happiness for you in your life the whole reason you’re building this business in the first place what is that stated goal whether it’s retiring parents or travel what is that number for you then what you’re wanting to ask yourself is on a scale of one to ten how much do you want it and be real with yourself someone said to me a few years ago don’t lie to yourself they actually said stop fucking lying to yourself excuse the language and you have to really be honest with yourself are you saying one thing and then doing another or your actions aligning what with what you’re saying to yourself if your actions aren’t aligning with what you’re saying to yourself you have to ask yourself do you really want it and should you be doing something else with your time and that’s a question only you can answer for yourself and are you willing to do what it takes to get there so at this point you have two choices you can go it alone for my non-site members you can come away from this training you can go off you can kind of think oh that was a cool workshop you get really inspired for a few days and then fall off track and all of a sudden two or three months from now you’re into the same reactive cycle of just responding to Amazon commenting in Facebook groups and figuring out how you’re going to generate or put out this fire in the business and for my type of members you can fall out of sync with the accountability program your huddles your tight success coaches and then two or three months from now realize crap I need to get back to my plan and you’ve wasted and lost that time or the second option is you can get it right by being coached and directed by someone that has already done it successfully over and over and over again using a proven system for success so I have one and two bit of a rhetorical question which one do you prefer as you’ve stuck all the way through today three of this three day planning workshop and you’ve put in the work you’ve been persistent you’ve been committed and the reason I’m going through this is I want you to now carry that commitment and persistence forward someone also once said to me you can either have money or you can have excuses but you can’t have both I used to let excuses stand in my way too but once I stopped I finally started to have the success that I always stride for instead you can set aside your excuses right now by just focusing on this plan and executing it so you have to ask yourself which one do you want you want money or excuses and you must make that decision right now we know at Scaler-OS together we are stronger there is so much to confront in this business in an environment that’s shifting so quickly with macro political pressures like potential tariffs and interest rates hikes that are driving material costs and all this stuff that goes on in the market and there’s simply too much to navigate alone Amazon changes the policy we have to figure out how to launch at the same time as a new PPC placement feature comes out we need to figure that out a competitor enters the space we get a copyright infringement all of this chaos is going on and rather than trying to battle all of that alone and figure out the answers to all that stuff alone you’re surrounded by like-minded entrepreneurs who are on the same journey all having abundance mindset we have a no-asshole policy inside since everyone here is an awesome person and everyone is rooting for your success filled with people that are ahead of you in the journey that have already completed what you’re trying to achieve have likely confronted the fires that you’ve confronted you’re confronting and people at the same place in the journey who understand the struggle and why you’re doing this in the first place now Scaler-OS we know together we grow faster and the overwhelming amount of feedback we get on this I’ve implemented my sales have increased by 40% on this time last year this is the first time I’ve had actual guidance this was actually mad I believe this was your product launch doing a million dollars in a single product in launch within about six months or this is a maths actually hopefully going to be speaking our cancun event in March our members mastermind going from a few orders to thousands of orders in his brand generating I think they’re kind of about 30 or 40 million now his sales and they started out a couple of million but getting the Amazon choice badge from one of my keywords after 15 days so it’s impressed with how clearly laid out this plan is I’m truly blown away and this goes on and on and on I’ve more than doubled my business so I want you to ask yourself my non-site members what would it be worth to you to double your business this year what would that be worth to you so if you really do want to join a community of like-minded entrepreneurs going through the same gen that you are surrounded by people ahead of you that have completed it who share that abundance mindset that all they want to do is route your success and share what works at the same time is having access to a repeatable consistent predictable system for growth with these amazing Scaler-OS leaders whose whole job is to ensure that you’re applying that system in the right priority you’re putting these plans together correctly and effectively accelerating you through executing your plans of helping you avoid those costly and timely mistakes supported by Scaler-OS experts in every area from product development to PPC to the valuation and building your business up for exit to product sourcing to Shopify without so many experts inside of Scaler-OS to our mentors who dedicate hours of their life every single week inside the community helping you answering questions pointing you towards resources are our Scaler-OS success coaches whose whole job in Scaler-OS is to pick up the phone talk to you and make sure that you’re on the on the right track keep you on that track so you don’t fall off that track for my course portal you’ll know the value of those calls keeping you aligned and unblocking any uncertainty if you want access to all this and you want to accelerate your journey then you can join Scaler-OS for just ten thousand dollars your stated goal of two million three million ten million ten thousand dollars a whole proven system blueprint and that entire support ecosystem including the tools to help you achieve it and but you can get started for it as low as nine hundred and seventeen dollars there are payment plans available to make this as accessible as we possibly can to get you the correct tools team community consulting and coaching that you need to succeed in this business and with that you also get a course access so at this point you have nothing to lose you jump on a call you speak to the team we make sure it’s a good fit for both parties like I said we really do want to make sure that we’re bringing members into Scaler-OS that both have an abundant mindset they’re going to share their value but also Titans right for them in where they’re at in their business journey and you have two weeks to try Scaler-OS give it a go test drive Scaler-OS review everything that’s available to you inside of the network and we also have our Scaler-OS success guarantee so the Scaler-OS success guarantee states that you will double the investment to join Scaler-OS 12 months or we will refund your membership fees and give you five thousand dollars in cash this is subject to participation terms and the only reason that we’re very confident in doing this is we know if you have participated in completing all of the action items in the PPC framework that you’ve watched the pertinent Scaler-OS OS training within 90 days of joining which is the product validation the keyword research the listing optimization the skill optimization you’ve implemented the best practices on your products within 90 days and you apply the launch strategy on new products you attend more than 50% of your weekly hurdles we get it you can’t be there every time but you’re 10 more than 50% and you join the accountability program we know if you do this your chances of success are in the 90th percentile those members that really succeed in joining Scaler-OS and go and growing through the groups of Scaler-OS launch Scaler-OS six phase one phase two Scaler-OS seven and now Scaler-OS eight we’ve been doing this for six years we can correlate it back to these actions when a member joins takes it seriously executes their plan and commits to Scaler-OS and uses all of the resources available to them there the guys that succeed and for a limited time there is two thousand dollars in Scaler-OS contribution available to all members and for my existing members this applies to you guys as well now there’s qualifying criteria depending on your membership and where you’re at so you should definitely book a call because everyone can qualify for this and this is effectively two thousand dollars in Scaler-OS cash now you can use that in additional one and ones with your leaders but more importantly you can use that to join us at our upcoming member only in person mastermind events so we have cancun in March trying to magic in April and cancun we’ve been running this for a number of years now and this is unlike any other event in the space it’s not a public conference it’s not allowed to random people on stage kind of sharing stuff but not really giving you that stage talk that when you go home and trying to implement it doesn’t quite make sense or it’s not room full of strangers where no one’s really open to sharing anything because everyone keeps everything close to their chest this is a closed environment of course portal are your people sharing information what’s working what’s not in a mastermind environment and this March we’ve got a brand new format coming through that was super excited about we’ve got members leading talks and sharing what’s working for them so really successful members sharing what’s working for them in their business right now and kind of pulling back the curtain we’ve got mastermind sessions where we’re facilitating peer-to-peer masterminding where we’ll do hot seats suggest topics on a board and then anyone with direct experience in solving or delivering that will raise their hand and we’ll have them talk to that point so it’s a very interactive collaborative environment where everyone is sharing what’s working and we’re collating all that in the room specific to where you’re at in the business and then in April we have China magic as you’ve heard me say throughout this success on Amazon in 2025 is one in the buying not the selling the selling’s now the easy parts you need to create the margin and develop products that differentiate it to overcome that market share cycle and where you do that is in China the days of succeeding through virtual sourcing are over you have to get out there meet factory owners negotiate the best prices get the best payment terms because that’s giving you the cash advantage to compound it’s giving you the margins to compete in acquiring customers and on price and those two things combined are where all the wins happen so andriacs I know cancun you’re a big fan of these mastermind environments you’re always wowing all of the types seven members on the huddles sharing kind of the latest tactics and things that you’ve been trying in your business and I know you also bring members through as well right on the huddles where they’re sharing what’s working for them what’s your kind of main takeaway from our event in cancun oh man I love these in-person events especially when you get out into a new environment like this where you’re in a beautiful resort and lovely time of the year to be out there and you’re in that like-minded space with all sorts of other people who are ambitious and excited about this space as well and you know there’s kind of a new information that’s presented on stage which is always extremely valuable but I feel like a lot of stuff you can get stuff like this like a zoom call right it’s that in-person connection when you’re sitting at dinner with that other person and they’ll draw something like yeah we just did this thing on TikTok and we got six million views and we sold twenty two thousand dollars worth of product that we tell me more about that and they go on and explain you just get super nerdy about it and that’s the kind of stuff that’s just absolutely incredible and then Dan you did this really cool workshop where you went around the room there were 50 people everyone was verified over a million dollars a year and you said what is your one superpower and what is the one thing you need to solve right now and then we just paired everyone up and got them connected to each other and that was one of the coolest best one I’ve ever seen happen yeah I’m excited for that because we’re building on that momentum we’re gonna make the entire four or five days that for that and we’re also gonna have like I said we’re gonna have members coming through sharing what’s working for them it’s gonna be really raw really organic and it’s it’s gonna be super super fun because it’s gonna be full of innovation and then FIPS China Magic you’ve been on the last two or three China Magic trips with our own product dev team and then working with Lyden to help facilitate and lead the trip talk to us about some of the wins and some of the kind of magic that happens out in China that’s happening in April yeah for sure while Matthew Kerns is on the call and Matthew just wrote him and I sat down with his product at this tiny booth with a supplier you would have walked past it without noticing and we sat down there for an hour told him we needed a better price than we were getting in Chenzhen and we got his product up and it was down from $11 down to $6 just buy that one booth on that trip so that was a huge win knocking you know 40% off of his product cost Ron Israel came with this on the last trip and in the first day two of his products he halved his cost of goods these both examples of if you go to China and meet six or seven different suppliers just by walking around this awesome trade fair you’re gonna slice your cogs down and even if you’re not finding new suppliers you go visit your suppliers for a start they’ll be worried because you’re in China and we found suppliers offering China magic members hey I’ll give you 15% I know you’re coming to China because they knew that they were about to meet a whole host of other suppliers and if you want to stick with your current supplier you go visit them in the factory you can drink with them or eat with them and have a real cultural experience whilst then presenting them your deck of slides on why you should be getting better terms paying three months later and every trip we must see you know half a dozen ten or more people just negotiating these terms reducing their cogs and usually within the first three or four days half a group of paid for their trip to China and having a great time as well and in the evenings they’ve got us there just delivering content talking products talking sourcing talking suppliers so it’s such an invaluable experience with people I couldn’t recommend it enough and is that real-time iteration right so walking the floor in the day coming back talking about what happened and the conversations getting some advice from fellow sellers or some of the mentors in the room and then going back to that booth the next day to continue the negotiation and you can what you’re doing is condensing that kind of six months of development work you can condense it down into days it’s the fastest way of getting products to market ahead of Q4 in this year he’s heading out to China and it’s also going to add another story on top of the visiting suppliers yep so so I’ve been working on one supplier for three years at all of our manufacturing for this one product line we were doing we did four hundred thousand dollars a year purchasing from them so we’re we’re a decent sized client right and we’ve been asking for years for short of lead time they gave us 60 days and like police it’s killing us a 60-day lead time and years and years we asked them please please please no no no we have to wait for the wood to dry or the thing the process it takes too long I flew out to Shanghai met the guy you know the main fact of the the possible picking up the airport we went got a coffee and then we would sat in the office in the first 30 minutes or in the office I said hey Kevin Kevin’s name his American name I need short of lead times yeah yeah sure no problem I go wait wait wait wait do you understand what I’m saying I need short of lead times you know yeah yeah no problem we can do that what why why it takes a long so well you came to China you’re here with me we’re here serious no problem we can do 30 days we’ve been that’s amazing it’s also the biggest cash flow flex right if if launching 12 15 products and your your constraints cash the biggest and fastest way to free up cash is the improved your supplier terms and the payment terms that you’re paying your supplier I think I know like this is what professionals do in retail and in buying for like every six months so every six months you get like a handful of like product buyers going to these factories and stuff like that so you just going to China proves that you’re a professional producer you’re kind of in the game for the long run which means that China just opens up their doors for you and with pricing with everything basically so if you want to be a professional in this game you kind of have to do it like I said it used to be a competitive advantage but it’s now become something that’s kind of unnegotiable you have to go if you want to be successful because you need to create that margin to be able to compete on the platform and then you also want to be front in line when it comes to production and supply and production cycles and timelines so as Matt says you can get to market in that growth phase all of this is critical to success and if you think you can run this and build this business from your couch using a bar bar and achieve that type of success that’s where you’re just going to waste time for years not making any money you’ve shown up the margin and you’re not putting any profit you’re not compounding cash fast enough therefore you’re not growing you can’t order products you get product quality issues your reviews are less than your competitors you have to charge more because your cost-based increases all of that stems back to you not having your supply chain dialed in and having a relationship with your suppliers yeah there’s also a huge difference between going to China and actually going to China as a professional it takes a lot of time to really understand the nuances and how to come across professionally when to ask how to go about things and that’s exactly what we teach people in China magic we actually like fast forward what would normally take them years to figure out in just a few days because they’re surrounded by people like Lois like Matt like Liden and the whole team there’s that’s that’s such a key point like you can go there alone and kind of fumble through it the same the same point applies a time right we can go there with people that we’ve got I mean decades of if not hundreds of years of combined experience going to China and negotiating and they’ll just tell you exactly what to say you say it and you get the result and all the preparation that goes into that as well like the forecasting and put the presentations together how to negotiate the cultural side of negotiation you just condensed 10 years minimum of learning into a few days and then that generates millions of dollars in the business I see all the comments in the chat box which is really cool of people and our type of members here that have been on the trip and the results that they’ve generated my favorite is China magic is magic thank you Kathy so cancun is our members mastermind it’s much 10th through the 14th it’s really easy to fly into whether in the US or the UK it’s four days of intensive masterminding a beautiful five-star beachfront results all inclusive once you join on all your drinks your food your accommodation everything’s taken care of it’s a spectacular venue it’s really nice food you’ve got this ocean that’s just there every day it’s it’s just amazing and when you join Scaler-OS today you get $2,000 in Scaler-OS cash contribution and as I said for our course portal you are eligible for this as well so please do go to Titaninbike.com for a slash 2025 plan that link at the bottom the slides there and jump on a call and a theme on the team will talk to you about how that’s possible because we want to make this as accessible as possible for you because we understand the impact of it cancun is going to take care of all of your selling strategy and China is going to take care of all of your buying strategy and when you get those two things right that’s where you make millions of dollars achieve your life goals and the whole reason that you’re running this business in the first place and then if you’ve got the most important part and the most fun part of the conclusion which week now or not just friendship i’m talking alcohol and tags we’re going to eat this sharing and everything all the gold that comes with people feeling relaxed and that they can share in a safe space all the questions you guys were asking about should i look to the why now that i’m so successful then can answer all of those questions especially if you weigh it’s not to be is right you know i have on tacos on the beach while talking about this next best you didn’t even tell them about the theme the eco caves none of it yeah yeah we’re gonna jump into that stuff out there the next few days but go on a thing let’s give it a quick run down okay so this theme is De Mayan elements and so fire water earth and air and so the opening party is gonna be that sort of Mayan jungle animal vibe it’s gonna be really cool and then the final gala is unleashed the fire within so it’s gonna have like this fire dancers and like a whole fire theme and then on one of the evenings for those who like to just kind of chill and have a nice meal they’re gonna stay behind and do that so you’re not actually have to do this but for those of us who are a bit more crazy we’re gonna be doing eco caves and ziplining over fire and it’s gonna be absolutely amazing so that’s part of the event side of things and actually we have so many amazing things right just go off the phone with Joe damn that’s who I was on the phone with just now Joe works with us with that the Shopify side of things and he’s gonna be personally analyzing every single one of the brand owners that join us in cancun and having personal meetings with every single one of them that are qualified or that Shopify is either something they’re currently doing or something that their brand really would do well on and he’s gonna be doing one-on-one with every single one of you so that’s like just an added bonus that literally happened about 10 minutes ago it’s gonna be a really powerful event absolutely I’m really excited for it so guys when you join time since today I’ve also put together a fast action bonus for you so this is where we look and we go how can we accelerate the onboarding wins as you come into Scaler-OS how can we deliver quick wins that really impact your business so I’ve spoken to our content team and we’re able to give a listing audit to your main skew maybe that quintile one ace in like your best perform or maybe you want to target one in your other listings and we’ll complete a full listing conversion audit we’ll give you recommendations on exactly what you need to do with the main image the title the bullets the copy the A plus content everything you need to do to increase conversion and win more clicks and I’ve spoken to our ppc team and reserved capacity within the team to complete a ppc audit on a target asin so everything that we went through yesterday in day two of this workshop the team will go through within a target asin and give you all of the recommendation and the advice that you need and the actions that you should take to materially move the needle in that product so if you’ve got a tacos issue right now that there is worth your entire membership within Scaler-OS if you’re generating any volume of sales and then also when joining Scaler-OS you get a one-on-one 90-day growth planning session with your Scaler-OS leader so as Kasa mentioned earlier the entire role of the Scaler-OS leaders is to ensure that you are applying the Scaler-OS operating system in the correct priority and focusing on the right things to accelerate the success in your journey they’re literally there to consult and ensure that you are taking the right actions within the business because it’s all good and well having access to the information but it’s how you apply that information through execution that ultimately determines the results and Kata and the entire Scaler-OS leader team all very successful seven-figure sellers many have had seven-figure exits and now on their second or third brand are there to help you through the application of the Scaler-OS system into your brand and ultimately increase the success rate at which you execute so with that guys you need to go to titaninbike.com 4-slash 2025 plan that is limited resource available on this naturally we have hundreds of people that come through this training so there are limited resources available so don’t hesitate on this be first go to titaninbike.com 4-slash 2025 plan the links at the bottom of the slide there and then a brand new announcement which I don’t believe in our course portal know about yet so I decided to drop this in here this year we have decided to open Scaler-OS up to your team so we thought about this for a long time we were going to charge extra seats and we were going to door this stuff and we may grow into that in the future depending on how much resource it takes to service this but right now you can add your senior team members and I mean your full-time team members not the VA that does one hour a month for you or the graphic designer that you hire and fire I’m talking about your full-time senior team members that are full-time in your business you can add your senior team members into Scaler-OS they get a full-seating Scaler-OS which means they can join the work parties they can go through all the training they can show up to masterclasses they can have a ticket to participate in cancun and what I’ve learned in my experiences taking your team on the journey with you it compounds the ability for the business to grow because you don’t become the bottleneck of information and application and you get their buy-in because they feel ownership over the process because they’re inspired as much as you are from that experience and from learning that information or coming to that mastermind event and having a conversation and if you bring them to the mastermind event it also means that while you’re having one conversation they’re having another conversation and you get that compound effects and this was true me myself terribly lowest-lied we all went and under spiller we went to Amazon accelerate this year which is an Amazon specific event and it was crazy we had like 10 or 15 of us all working the room all having separate conversations all dumping the insights back into a Google document and then at the end of it we just had collected so much knowledge that would have been impossible to do individually and then everyone was super pumped and on the same page to come back and start executing that stuff versus just myself or just lied and going over and then trying to come back and relay all that information to the team and it just sits in a task list or to do this somewhere because no one takes it seriously the way you cut through that is you bring your team on the journey with you so it accelerates implementation enhance his knowledge transfer and it multiplies your return on investment so from this point forward you can now bring your senior team members full-time team members and I’m talking about your team leaders your ops managers your brand managers I’m not talking about the VA that does two hours a month for you and ticks a every couple of weeks we really want your full-time committed team members that are in a position to affect change in the business and drive change in the business and to do that you email support at course portal.com once you become a course portal of my course portal you can do this right now with the team member info to apply for onboarding we are going to be formalizing this process we haven’t quite systemized the onboarding steps of everything yet so we’re keeping it manual for now while we figure out the best way to do that and Sam Elkin and the team will take care of executing that for you so that is our day three of our 2025 planning workshop and you’re action items for today are to plan your product launch calendar with the number of products you are targeting in your annual objectives hold your course the planning meeting and just whether that’s with yourself or your team and decide what course the initiatives you’re going to commit to this quarter using those course initiatives go and write project briefs and then prioritize your monthly goals and then break them down into weekly commitments and then join Scaler-OS and book onto cancun or china magic and there’s two thousand dollars of Scaler-OS cash contribution available and as I said members this is also available to you but there’s some qualification around your membership to make it all work but you can book a call at Titanibide.com forward slash 2025 plan and the team will talk you through all the details and for those of you considering joining Scaler-OS come in adopt the system apply yourself and one thing is true from having thousands of sellers come through Scaler-OS those that really commit and apply the system and participate in the huddles and show up and engage with the type of success coach and engage with the leader and show up to the work parties and come in with an abundance mindset where all you want to do is help other people that comes back 10 fold into your business and those are the members that are the success stories that are talking about millions of dollars in growth doubling their business and ultimately changing their lives through the process. I love it. So Athena scheduling call titanibide.com for slash 2025 plan yeah what your thoughts? Rafael was asking if he’s already signed up if he will still be eligible for the bonus and that is yes so everyone who’s interested in any of this just book a call and most of them are going to be stolen by me and I’ll make sure that you’re more than taking care of because it’s that depth of relationship what Dan was talking about that really helps knowing who to go for what really getting to know everyone and it really just helps get so much more value out of your membership when you’re live in person and you can really connect with people on a deeper level so absolutely worth it and guys it’s about taking that extra mile it’s exactly what Dan said you know it’s like people sometimes they complain oh I’m not as successful as I’d like to be you know I’m having a rough time with this with that and then you look into their actions and what they’ve actually pulled off and what they do and how much they show up and they’re not showing up to the level that they say they want to you know what I mean so I think one of the biggest things that we need to do this year is when we set an intention to make something happen we then follow through with all our mates actually get there and that’s what I want for you guys I want you to follow through I want you to have that beautiful energy that momentum that it takes and a lot of that helps when you’re surrounded by people who also have that same momentum and that same focus oh yeah and for the question around VA’s we are going to be launching the Scaler-OS Academy which will be a training environment for you to train your VA’s up again and so access to Scaler-OS the full seats is reserved for your more senior team members and if you low level team members will be releasing Scaler-OS Academy that will allow you to train everyone up on the systems and take them through the training and the great thing about this is rather than you trying to get away of all of your team working from the same page you can effectively use Scaler-OS as your training environment you can use it as your onboarding training for team members so everyone’s operating from the same playbook and they’re not trying to execute different things different tactics and strategies that all conflict and effectively blow the engine up that you want to be building a performance engine using the correct parts that all work together and that’s what the Scaler-OS Operating System is layered with the member mastermind the peer-to-peer sharing of what’s working for others and then over guided by the consulting within the Scaler-OS leaders and the work party experts through the execution supported and underpins by the technology and Scaler-OS tools which condenses hours of work down into clicks and just allows you to see this business it’s like seeing the matrix right once you understand through the financials you see this business so clearly and the actions you need to take so I think that I know already and can I just say one thing to anyone watching these videos there’s a lot of chat going on where there’s a lot of jokes happening and so if you see any of us randomly cracking up it’s not our fault it’s like mapfips putting a fire hydrant on his costume to represent fire during the main party so just we’re gonna let you guys know that we don’t just randomly like go into laughter for no reason like crazy it’s because of people like that yeah okay perfect so when you go to the thing I know there’s gonna be doing a prize draw later this week right so guys your action items engage in a Facebook group drop them in there and then later this week Athena or jump on and announce the prize winners so make sure you get those day two and day three action items complete prove that you’ve completed them by posting screenshots in the Facebook group and then Athena will be jumping on later this week to pick a few winners because I know Athena you’re gonna over-deliver on prizes which are generally things like listings audits and and tickets etc etc high-value stuff so be sure to execute this stuff but well done to everyone for showing up engaging for three days straight completing your plan remember guys what you say and what you do they need to be heading in the same direction for you to achieve that so go and do the work now and best of luck to everyone and book a call at tinybuy.com what’s that 2025 plan love it I’m gonna drop it in the chat we’re gonna actually give out a prize right now we’re gonna do a prize a one-on-one strategy call with a person of your choice I’m gonna go post on my Facebook it’s a Athena Savari you can find it on Facebook I just put Scaler-OS 2025 I want you guys to give your feedback in terms of where you’re going with your business in 2025 you’re excitement and you feedback and you like take away something that next year when we do this again I’m gonna read back and you’re gonna be like yes I accomplish it so I want to put that on the Facebook and we’ll drop the link in there Dan if you can just grab it from the watch it’s perfect for course portal a closing point get involved in the accountability program inside Scaler-OS go to accountability program top left perfect start time start it take your plans get grouped with two or three members for members of the same group and then work through your plans weekly together key point Matt I know you’re getting everyone registered on that right now aren’t you and like as I said from six years of data those that join the accountability program are twice as successful as those that don’t it’s black and white data it’s completely objective data so get committed meet three or four fellow course portal and then commit weekly to meeting and going through your plans and hold each other accountable to what you said you’re gonna do this week and what you’ll do next week get into that rhythm and you just watch the business build all right we’re gonna finish off there we’re gonna close this thing down and for my non-tighten members remember this is going to close Monday the 20th your tools and Facebook group access will be cut on Monday the 20th which is next week but that you shouldn’t need to worry because by then you’ve jumped on tighten your bike.com forstash 2025 plan and you’re in your course access review test driving Scaler-OS and pushing forward with your plan because you are someone that does what you say you’re going to do thanks for everyone for the sport we’ll see you soon

Resources

• Source lesson: 2025 Plan Workshop Day 3: Execution and Accountability
• Resources: none attached yet.

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Track: 01 — Seller Operating Baseline
Module: Data Truth Before Action