Run the Friction and Risk Scan

Outcome: Identify category restrictions, fragile dimensions, high return drivers, claim risk, and hidden operational complexity before sampling.

What to do in this lesson

Watch: start with the lesson video.
Learn: use the summary and key points to capture the operating principle.
Do: complete the action steps against one real product, SKU, campaign, supplier, or workflow.
Submit: write one action card with owner, evidence, next step, risk, status, and review date.

Watch

Hosted on Google Drive.

Lesson summary

This lesson teaches how to use the Atlas Chrome extension to validate product ideas and import the most promising ones into the Scaler-OS tools product pipeline. The key focus is on analyzing the market for entry points, competition, and demand to identify viable product opportunities.

Key points

Use the Atlas Chrome extension to analyze product ideas and check if they meet initial validation criteria
Look for at least 2 competitors making over $10,000/month in revenue with less than 1,000 reviews
Apply guidelines for price, sales velocity, reviews, and fulfillment fees to identify viable products
Be willing to adjust the guidelines and apply judgment rather than strictly following the rules
Once validated, import the top 10-20 products into the Scaler-OS tools product pipeline for further analysis

Action checklist

Run your product ideas through the Atlas Chrome extension
Critically evaluate the like-for-like products and remove any unrelated ones
Identify 2-5 viable product opportunities that meet the key validation criteria
Import the validated products into the Scaler-OS tools product pipeline
Continue researching and refining your product ideas

Full transcript

Open transcript

Hello Titans and welcome back to our validation training which is stage two of our product R and D training. Today we’re going to be looking at validating product ideas and this is how we conduct an initial check with Atlas our Chrome extension. Okay so in our previous training we put together a list of product ideas and now we need to take those ideas and decide if they’re worth looking into further. We need to analyze the market to see if there’s a basic entry point and space in the market for our product. We can do this using Atlas’s Chrome extension tool. Once you’ve removed non-like for-like products from the search results Atlas will automatically tell you if it meets the initial validation criteria. We covered the like for-like products in our last training module so if you missed that jump back on and you can see it. You can import that product to your product pipeline inside Scaler-OS tools for further analysis. So if we get a green check mark inside Atlas we can narrow the results down to 20 as we saw in like for-like and import those into Scaler-OS tools for further analysis. So we’re doing this step now after we’ve built our list of product ideas you could do this during the product research phase if you’re experienced and if you wanted to so if you’re looking around Amazon for ideas you can run the Atlas tool at any time and see if it checks out more quickly. This is a good way to do it because you’ll move faster on the negative side it could restrain some creativity so if you’re just building a list of ideas you might find that they flow into something else. If you limit that list ideas by immediately validating them with the tool you may find that you missed something or a connection that you would have otherwise made. Okay building your product pipeline as you work through product ideation and find products you’ll add them to your product pipeline in Scaler-OS tools. We covered this in previous training a basic introduction to the product pipeline and this became the list of products you’ll continue to validate and prepare to launch on Amazon when cash flow permits. As we discussed previously you should always be building your product pipeline and the goal is to prioritize the profitable products. The pipeline itself could add to your exit multiple when you come to sell as it indicates a brand that is growing and has potential. So essentially today what we’re going to teach you is how to use the Atlas tool on Amazon to look at the product ideas you’ve generated, refine them and send them to your product pipeline in Scaler-OS tools. Okay so what we’ve done for you is to create a Titanway product selection checklist. This is handy PDF which is a set of guidelines to help you choose winning products. These validate demand, competition, pricing, profit and differentiation. We have to not be too rigid with these guidelines. They are called guidelines. They’re not rules. They’re not boundaries. I see a lot of questions inside Scaler-OS of my product doesn’t pass the test should I move on. The answer isn’t always a straight yes. This is not a simple go or stop sort of test. You need to apply experience and judgment here which will gain more and more of as you continue selling. And in time and practice you will understand just from looking at a screen and running the tool what’s a good product opportunity and what’s not. So this is really about practice and experience to bring this through. And we’ll talk further about kind of how we can add some tolerance to these guidelines later on. But today we’re just going to focus on teaching you the basics of how they work. If you do need help at any point you’re not sure. Then do ask your opinion from your group leaders, your mentors, or if you’re in a Scaler-OS accountability group ask your peers in there because everyone’s always willing to help you decide whether a product suitable or not. So don’t be shy on that front. It is not a straightforward process. We try and make it as scientific as possible for you to give you these guidelines. But you do need to be cautious obviously and make sure you get the right data. So let’s jump in then. The bulk of this will be a demo. So let’s have a look. Okay, so here we are back with our stick courses that we searched on our last training module. So if we run the Alice extension here straight away we can see that we get a green check mark here. And these are our Scaler-OS weight guidelines. All of these got a check on there. But actually remember what we discussed before the inflatable horses were here then. But perhaps before we do that just want to introduce you to the guidelines here. So I’ll show you the checklist first. Let me see if I can zoom in to this. So here we go. Scaler-OS weight product selection checklist. Now this one is for established sellers. This is one I’ve rewritten. There is another one for project genesis within side Scaler-OS. That’s for brand new sellers for Amazon. You can imagine we’re a little bit tighter on the criteria there because we don’t want first-timers to be making too many jumps and assumptions whereas depending on your own level of experience and competence you might be able to. So today we’re talking about our basic entry point, our market validation using the Atlas Chrome extension. And this is going to take us all the way to the bottom of this section here. So the first thing we look at is the price. Must be between $16.99 and $49.99. Now you’ve heard me mention this in a few training before. Along the lower lane range we want to avoid less expensive products and allow room for profit after advertising. So once you start going below that $17 point data is shown that PPC fulfillment costs tend to eat things up. Now again we’ll talk about caveats to this and bending the rules you ate later but you can go lower and drop down there and still be profitable. But we’ll talk about that in another lesson. And on the higher side be cautious of high price items for a few reason. The inventory can cost more, larger budget potentially depending obviously how many you’re ordering. Also the individual products if you order 500 products and they all cost you $50 or more each. If there’s a fault with any of those products then that’s quite a lot of inventory to lose as well. Shoppers of high price items are likely to be more tuned in with reviews and so starting without reviews is a bit harder. And then conversion rates on high price items are lower, get more clicks before a sale. There’s often a little bit more shopping round I’m thinking which can add to the cost and time to rank organically. Conversely you’ll have a lot less amount of inventory to deal with. So again there are pluses and minuses but this is our broad recommendation and if you’re a group one member perhaps you’re restarting or you’re just getting going then try and stay within these realms to be safer. In terms of like for like competitor we covered this in our previous training so I won’t repeat it again but essentially we’re searching our main keyword remember sought by revenue highest to lowest and then we remove our non-visual like for likes to make sure we’ve got the right buyer intent the same benefit to the user, same customer demographic size or physical appearance, the number of products in the pack or a similar price range with you know plus or minus 20 30% as a guide. So we won’t run through that there but that’s in there in the checklist for you. And then the next step if you need to eliminate more products to get your like for likes down to 20 you’ll recall the 20s the magic number you need to get to if you’re going to take this product further and import it into your product pipeline you need to get it down to 20 so you need you know minimum of 10 a day selling for more than 60 days, 5000 revenue and that should help you bring it down to 20 you may need to knock off some a little bit higher revenue products than that on those particularly high-selling products. And then okay so this is the meat and potatoes of this call. What we’re going to teach you today is how to look for at least two products that match the following in Atlas Chrome. So this is an initial check to see if there’s an entry point into the market. We’re looking for two competitors making a decent amount of revenue but with lower reviews huge judgment if it’s less than two it could be you could just be the first or second to market. I’ll give you some examples of that as well but just to reiterate that two competitors making a decent amount of revenue more than 10,000 with lower reviews less than a thousand. If you find people doing that then you know that demand is there but the competition is not too great you know we don’t have a whole bunch of ratings to compete with. So the revenue over 10,000 a month this is going to give us an indication that newer sellers can produce a reasonable revenue we want to make it worth our while so tighten and set the minimum 10,000 dollars. We want the price I’ve mentioned already so we’ve got room for profit selling more than 10 units a day. This sales velocity is obviously going to help you with ranking so similar to the 10,000 a month this gives you an idea of demand for the product. Selling for more than 60 days so you know we don’t want to look at numbers that are inflated due to launching people might be giving away products they might be running at half price so you have to be really careful when you see a product less than 60 days. We don’t want to obviously just write it off because it might still have some value for us but generally speaking we’re going to cut these out note them in the back of our mind or on a piece of paper. Less than a thousand ratings this is this is a one that we’ll talk about a lot. Reviews and ratings on Amazon are super important guys I can’t tell you enough how for a large majority of products customers will look at the number of reviews and the and the score the customers have given them they will make their decision based on that and the price are not much else obviously they’ll look at the main image if that meets what they’re expecting to see if you’ve got the highest reviews and the lowest price or a combination of those people will buy your product it doesn’t get more complex than that so going against products that have thousands and thousands of ratings is not a quick way to find success on Amazon. Fulfillment fee less than 25% of selling price so this is a very quick and simple way to see if we can profit from the product. We’ll obviously do a real profit calculation if we like this product and we want to go further contact suppliers. You might see products in the oversized category here which basically means it’s huge and the fees are going to be quite high and unless the selling price is equally high we may see products fail here so you know we’re looking this is sort of the average we see of a successful profitable product so 25% of our of our selling price goes on fees if it’s any more than that there is a chance that it might not be profitable this is not a firm measurement here so if it’s 30% it might be fine because you know we can’t we can’t estimate what the percentage of cogs is for a product so this is again a guideline but it’s a useful one as well but this is kind of a weaker one which you you could kind of overlook and I’ll give you an example of that too and then we’re back on reviews again the average number of ratings for the top 10 results sorted by revenue from high to low is under 2000 so you know if the top 10 competitors have got thousands of reviews it’s going to be quite hard to get started isn’t it almost impossible unless you’ve got some serious means behind you to to compete with them even spending money on on ads against products that are already generating a million a month is going to be pretty tough obviously we can overcome this by differentiating our product to make it unique or to sell something that needs less social proof I always use the example of a picture frame I’m not too bothered what a picture frame reviews are like because once it’s on the wall as long as it doesn’t fall apart and it’s good enough then it’s going to do the job but those products that you do have a need for reviews you’re going to need to be well differentiated and we’ll have lots more of that to come and then once you’ve done this if it passes the test if you like it then send it to Scaler-OS tools anywhere from 10 to 20 results and then that will go into your product pipeline all right so let’s give you a demonstration with some of our products let’s go back to our stickhors here and so as I mentioned we run it and we’ve got a check mark here and that means as we see here two out of the 48 products and past you’ve got your price more than 1698 revenue more than 10,000 daily units more than 10 reviews less than 1000 an age over 60 days fulfillment fees less than 25% average reviews are less than 2000 and that’s two products only that are meeting that the other 46 are not meeting all of those criteria it will only count as one of your two if it passes all of these boxes and that’s a key point to note however as we demonstrated last time the stickhorses have got a lot of random competitors that shouldn’t be in here because they’re a different intent these inflatable ones are for parties that’s not what we’re trying to sell and we don’t want to sell this cheap inflatable product because it’s not where we’re at with our nature we want a beautiful wooden horse or dinosaur so we need to go through and I just remove these as well we decided we’re going to keep in unicorns and dinosaurs for now let’s get rid of these these these these these these so again unrelated products you take them out the equation because we are making now the assumption that a customer typing in stickhorses on amazon.com is looking for this product and their eyes are just going to skin between these horses and unicorns heads on stick and not the inflatable ones or the other random products and hey ho what does this do to us we go back to the list we fail the criteria and all it says now is one of the 17 products passes so we had 48 products we’ve gone down to 17 and all of those ones we lost we lost one of the ones that passed we’ve got don’t really get an indication of how on here but now this product fails because there’s not enough criteria passing now what we have over here is tolerance and I mentioned we’ll have a whole presentation on this shortly but you could increase the tolerance in order to try and pass so you can go up to 10 20 okay so there we go boom a 20% we pass the criteria so this is given it’s a little bit of wiggle room now we have two out of 17 products here that pass all of the criteria and you can see here what we’ve done is adjusted the price down so if it’s more than it’s gone down from 1698 by three bucks something to 13 of eight the revenues gone down to 800 units have gone down from 10 to eight the reviews have gone up from one thousand to two to twelve hundred it’s giving us a little bit more space the age has gone down from 60 to 48 the fulfillment fee has gone up from 25 to 30 and the average reviews have gone up by 20% to 2400 so you can see that depending on the criteria either less than or more than you get that 20% adjustment so essentially that’s given us given us what we want and obviously if we make sure we’re sorted by revenue you’ll be able to see a lot of these products kind of with your own eyes this top one here so a good revenue good units per day the age is there none of these are under 60 the price is there all over $17 and then so we’ve got reviews here over a thousand so that’s probably what failed but because we’ve added the tolerance I’m sorry it’s actually these ones here well we’ve added the tolerance it’s given us these ones have passed here but it’s these are the two that have passed number two and 11 so you can see there 19,000 so that’s less than a thousand reviews this one’s doing quite well 15,000 already only 125 reviews there yeah so essentially 11 here is kind of squeaked in because we increased the revenue to 20 sorry the fulfillment fee went up from 25% as you can see here to 30% so which this now validates this the top one is not yet validating yet it actually looks really good and clean along there with the exception of the reviews so we’ve set the reviews at 1200 this one is just outside at 1252 so if we increase the tolerance another 30% you can see that this one validates as well the top and you now got three products out of 17 now having two products three products five products doesn’t really tell you a huge amount obviously the more products you’ve got sells you the more sellers are doing well over 10,000 we’ve less than a thousand reviews and that’s what we want to look for guys right low reviews high revenue suggest that it’s not a mature market going back to our product life cycle on the flip side if you have 10 sellers that are all doing really well lots more launching that could also show you that the market is becoming mature already and you’re potentially going to be up to nine months behind them by the time you create this product especially something like a hobby horse which will take some time to develop something different and original you could be waiting nine months so you know swings and roundabouts really but as far as the Scaler-OS tools are concerned this product validates at 20% and I would go ahead and then send these two Scaler-OS tools and add them to our pipeline so for that you would just simply click and then send them to product research where you have to have a minimum of a maximum of 20 all right let’s have a look at another example so when we were doing our our stick horse research earlier we noticed another product from our interest that stick horse jumps was in there horse jump I think it was in fact it think it was hobby horse jump so hobby horse stick horse alternate names and it’s important to know if you’ve got different keywords so here we go hobby horse jumps eight nine six now this is a really niche product right but 900 people a month searching for it so let’s take a look and see what’s available on Amazon all right so straight away I’m getting the impression that there’s not a lot of products in this space but let’s run through the process again so open our tool here the guidelines aren’t going to be much help at the moment because obviously we need to get rid of the life for likes and now these are toy ones for miniature toys I can tell this because they’re briar which are like miniature horse toys so let’s get rid all of these and here we go we’ve got our first one looks like something a child could jump over with a hobby horse I like my obscure niches and these guys are doing through in a half k then with their bundle they’re doing four k so fairly low I also noted that they’re selling dog agility bar jumps dog agility so they’re not really hobby horse jumps but it looks like at the top results they’re they’re doing well now the rest of these the dog agility courses in here you can see some overlap of niches again this could give you brand cues guys if you want to do dog agility horse agility maybe that could be a brand as I’m seeing here all of this unrelated so there’s some hurdle sets for agility speed training this is not really for hobby horses but you know it’s a potential product idea and we could certainly explore because people are obviously buying it because it’s on the page for hobby horse jumps let’s leave it there for now all of these others unrelated unrelated random products if I open this up a bit you can see them before I kill them given with stuck on the end here look at all of these horses things nothing to do with hobby horse jumps right I can just speed up with this yeah more dog agility stuff so you can see you get an impression that people are improvising 896 people are coming looking for hobby horse jumps but the only thing they’re finding is dog agility jumps and that leaves us with just three products and obviously if we come back to the guidelines it’s not going to validate because we’re not got 10,000 we’re not doing 10 units a day the fulfillment fee seem a bit higher so this would fail our check in the traditional Scaler-OS guidelines but if 900 people are searching for hobby horse jumps a month and no one is selling hobby horse jumps a month for me that looks like a potential product opportunity and I would go straight to Google type in hobby horse jumps stick horse jumps see what’s being sold off of Google I’d look at YouTube see what hobby horse jumpers are jumping over within competitions and then try and work out if I can actually do this whilst keeping the fees down because it might be a big product and create something and potentially be really the only product that serves hobby horse jumps serving those 900 people and if you are that specific and speak to what they want market it for what they want and show yourself as an authority on hobby horses because we have our hobby horse product as well then hey you’re going to convert really well and 900 people a month you know maybe you’ll get a good amount of sales from that maybe sales and bundles might not be you know still quite low demand but if you’re in this niche it might be worth a test all right so that’s kind of looking at demand the other way and let’s jump in now and look at our vinyl record storage okay so you remember we were looking for something small enough to send display maybe like 50 to a hundred in we want it to be you know in the corner of our living room on the floor or something we don’t want furniture we don’t want to carry it anyway we just want it to sit there so straight away we’ve got green on here which is looking good it’s saying eight validate let’s see what happens when we narrow this down because we already knew that we had some furniture in there so I almost forgot let’s sort by revenue we’re sort by revenue first and then let’s go in and remove the shelves the furniture and just leave these and target ones we’ve got here okay so I’ve just removed all the non-visuals there and I just saved you the process again as we saw in the previous training and look where we are still green it looks like we’ve got four products out of 23 the past so that’s looking really good we don’t need to adjust the tolerance in any way this looks like a viable product we’ve got sellers doing one two three four five six over ten thousand a month so there’s you know that’s indicating there’s good demand there if we look at the reviews the top one is this triangle one which actually we can’t see the revenue in sales this is usually because they don’t have a subcategory BSR and therefore without that we can’t estimate in the tool the revenue in the sale so you’ll find that every Scaler-OS tools every sorry Amazon tool that you look at won’t have this data on here but we can assume that they’re doing pretty well because they’ve got the most reviews so look at all of these all under a thousand revenues pretty good this looks good so I would you know send that to Scaler-OS tools and that’s a pass let’s move on to our marble cheese board okay so here we are I’ve just run the extension I’ve not done any like for like removal yet so we’re at 48 products down here and it looks like we’ve got two that validate that’s not a huge amount is it for 48 products but as we know before we’ve got a whole bunch in there that we did want to remove I think yeah so let’s sort by revenue and I think you’ll find if we remove this first one which we decided was not a marble cheese board but some grand wooden thing with all of the food in the world on it if we hide that then straight away we lose our past that was one of our two products that passed here so I can see we’re already in trouble even if we go through and remove the rest of the light for likes we’re still being trouble I think we said we’ve removed this one because it’s big this one because it’s wooden this one’s not really a marble one and then yeah I think we’re keep all the other ones in for this example and then we can go back have a look at the data yep so only one out of 44 products passes this test let’s have a look at the tolerance 10 20 so we’re passing at 20 percent we’ve just got the top two there I’ve just kind of squeaked in so this would pass at 20 percent so there is you know suggesting there is enough demand there now you’ll compare this to the hobby horse we had a product doing 30 something 40 43 thousand I think it was so a lot more demand the top seller in this niche is only doing 17 thousand for a plain white slab really hard to differentiate from that I think you’ll agree and then the number two oh we actually removed this last time didn’t we I forgot to remove it this is a monogram so personalized one and we decided we were going to remove it because we don’t want to sell 20 variations with letters on so if we remove that one that makes us even less light a validate let’s go back we’re back to 30 percent and then this one down here is validating so only doing 8000 a month because we’ve lowered down the criteria that much so we’re kind of going down and in demand now we’ve only got three products over 10,000 here but we have validated two and then you could keep going up you don’t need to still only two and a 50 percent only three products here validating there so it’s a bit of a stretch and the reason for this niche failing is mostly because of the low revenue for a lot of the products and then you can look at the review so the ones that are doing well I’ve got 9,000 reviews on this so this isn’t going to pass here we did some stuff with the weight as well so for me it’s not looking like a great product to go for even if we’re validating at 30 percent now you’d have to kind of have some leeway but again we’ll talk about differentiation later if you came back to this page and thought okay I’ve had to put 30 percent swing on this but what can I do to get my product up here with these top ones look better and different than these guys so that when I custom a clips on my image they’re going to click on me even if I don’t have you know what’s this 14 reviews only on that one 15,000 $50,000 so 9,000 reviews so even if you don’t have these reviews you’d want a product in there but it’s difficult I think unless you can come up with something that’s you know you’re particularly knowledgeable in the cheeseboard niche or with some marble then it’s going to be hard to enter this market again not impossible but hard this one’s interesting actually if they’re doing 17,000 but only with 14 reviews that would peak my interest obviously you wouldn’t expect a product to be doing that well that’s so but then if you come here you realize that they are a product with variations always check this if a product looks like it’s doing better than it should it’s probably because it’s got more variations on there so it’s probably picking up sales from these two and this one so this is actually three products generating 14,000 which you know if we go back to our product analysis here makes this even less valid really unless you have those three so pretty low demand niche that one I probably wouldn’t send that through to my time tools because I couldn’t see away forward all right that’s enough cheeseboards for one day all right we’re onto our bed wedge pillow for headboard okay so just pause the recording there and went in and removed all of those non-like for likes and you’ll remember this wonderful product which is a triangle of foam that goes from the full width of your bed and gives you an angle from the mattress to your headboard except to be giving you a bit of relaxation a lot of them have got pockets in them for phones etc which suggest to me that this niche has already kind of evolved a little bit to have this sort of different differences on there to try and stand out but at this level it is validating and we have an impressive 16 out of 37 products so 43% of these products validate they’re the right price they’ve got good revenue lower reviews which to me suggest that this is a good market to go into or does it so all of these guys are doing well let’s look at the revenue top seller queen bed size wedge 1.1 million 400 thousand 370 thousand 250 wow I mean compared to the products we were looking up before team this is just incredible we’re going all the way down here to the bottom seller if we remove if we remove this one 1500 but it’s quickly very quickly it goes up to 10,000 so you only need to go down here and all of these products above here are doing 10,000 now that means you could just look at this niche and think wow that’s great there’s loads of money in this niche so much demand let’s jump in but for me this is like a red tank a fish tank with a great white shark swimming around about 20 great white sharks swimming around I guess I need to be quite a big fish tank and there’s blood everywhere this is not a blue ocean this is a red ocean already full of people doing well and yes it’s a young market the reviews are quite low people are making a lot of money here but if you jump in and create one of these wedges do you want to just have a slice of the pie maybe hope that you get 10k or above do you want to fight these guys out for PPC placements in a bidding war probably not so for me even though this passes I wouldn’t send it to Scaler-OS tools unless I had a way of innovating so if I could find another way or I was next to it in this area of reducing the angle of headrest to mattress making it different making it better to these guys and putting a pattern on that whether it’s a design pattern or a utility pattern I don’t think I would want to enter this market but if you could make something really cool that filled this function visually looked different on this page then you could really fly with this and we might have some fun and come back and revisit this product when we talk about differentiation again I’m straying off target because I should be telling you about guidelines but really just wanted to give you my thoughts guys about how I go through this process of deciding what’s what but as a tool it passes I would send it to Scaler-OS tools if I thought that I had a way of going ahead with this and you may want to employ a product designer to help you with this so if you do let’s reduce these down to 30 sit down to 20 and we talked about how to do that in the previous training and sell them to Scaler-OS tools all right let’s go on to our last product and it’s one of those which I think it was on our list if not it should very well near the top of the list of our products to avoid on Amazon this is the Jade Roller effectively use it for you know smoothing out your face getting rid of puffiness and it gives you some short-term reliefs let’s have a look see where it takes us all right so straight away we can see it’s not passing the guidelines if we look at the like for likes here obviously the first thing we want to do is first thing we want to do is matte is to sort by revenue so you can see there’s some good demand here already 636 thousand so that’s a good start we go to the image we’ve got a random vitamin C serum here which I guess you use with it and then a whole bunch of other products this is an ice roller so we could remove that one this one’s metal so probably remove that one too and then yeah we could go down this one comes with a face mask you know this is people’s trying to differentiate by adding in a product with that let’s leave it in for now shall we this one’s got Jade in it as well so most of these are kind of going for the same effect oops oh dear I’ve heard a nightmare there haven’t I okay right we are back in there um sorry about that we’re gonna leave that part end just to show you that I am human doing this and it is it has got some mistakes in it but here we go so here’s our Jade rollers and this looks to be like an absolute living nightmare of a product niche to enter I have no idea what I would do different to give people what they want here but we’re not here to talk about that let’s look at our timeway guidelines we are failing zero out of 43 products and it’s going to be the average review count on here we’re sorted by revenue you’ve got a seller here with 52,000 reviews 25,000 43,000 14, 7, 14 I love it so no matter what you do the average number of reviews is not going to come down so if I go up to 50% tolerance here we’re still failing because you know there’s no way this is going to be below 3,000 average reviews so straight away this is the sort of product that fails because it’s well established the another reason for not setting this product is that the Jade Roller is believed to originated in China a lot of our products come from China and therefore it wouldn’t really make sense to compete with a native product because the chance star are any kind of advantage you’d get from you know living or knowing the culture of the country you’re selling in is lost when you’re selling a product from from the country of manufacturer so yeah let’s put the Jade Roller to one side okay that’s it now so action steps then run your product ideas through Atlas make sure you’re critical with your judgment on life alike and see if you can get any of your viable products into your product pipeline I hope you’ve enjoyed this training and I’ll see you at the next one

Resources

Source lesson: 8: Validating Product Ideas Initial Check with Atlas
Resources: none attached yet.

Track: 02 — Product Opportunity & Sourcing Engine
Module: Product Fit Map