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1.1 — Control Tower Setup

Lessons for Control Tower Setup.

  1. Set the Owner Target Number — Convert owner goals into a practical target for income, cash, time, and risk. The output is the number every growth decision must serve.
  2. Build the Marketplace Growth Map — Connect sales, margin, inventory, listings, reviews, ads, and cash into one operating map so problems do not hide in separate tools.
  3. Choose the Weekly Operator Scoreboard — Select the few metrics that deserve weekly review and define the owner, source, threshold, and action trigger for each one.